JML Woodcraft (@jmlwoodcraft) is a US woodworking channel documenting a small woodshop's custom furniture, inlays and serving boards. The channel has about 81,400 subscribers, a median of roughly 2,200 views per video, and uploads several times a month. Sponsored integrations cost about $150 to $250 per video for Shorts-heavy output and about $300 to $900 for long-form.
Engaged woodworking audience for tools, finishes and shop products
- About 81,400 subscribers and 50.6 million lifetime views
- Median of roughly 2,200 views per video, with top Shorts above 50,000 views
- 21 uploads in the last 90 days keeps the channel active
Brand fit report
Content
- Formats
- short-form process clips, long-form build vlog, shop tour
- Tone
- practical, understated
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 8 to 15 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- woodworking tools, finishing products
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the affiliate flag is set in the channel data but no specific links were found.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are about woodworking; the 'Hold my breath and go...' short refers to lacquer fumes in the shop, not a drug or risk theme.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 81k | 2.2k | 21 |
Benchmark score: 41 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Feathered Walnut Inlay #woodwork #woodworking #woodworker #s · 54k views
▶Turning Walnut Scraps Into 76 Bow Tie Inlays · 1.4k views
▶Which side of this walnut slab would you choose? · 967 viewsLast three uploads, latest 2 days ago.
Real work from a small woodshop, as it happens.
About JML Woodcraft
JML Woodcraft is a US woodworking channel run from a small woodshop. Videos cover live edge tables, pub tables, serving boards, bow tie and pixel inlays, and router jigs, mostly as short process clips with occasional long builds. The channel has about 81,400 subscribers and posts several times a month.
Viewers are estimated to be hobbyist and aspiring woodworkers, mostly in the United States, who want practical technique and shop problem-solving. The audience appears to be primarily male and in the 25 to 44 range, though these are estimates from channel data and not verified audience measurements.
The channel has no sponsorship disclosures in recent videos and shows affiliate capability. Estimated rates are $150 to $250 for Shorts-heavy integrations and $300 to $900 for long-form, which is about $4 to $8 per 1,000 median views on Shorts or $20 to $35 CPM on long-form, compared with typical paid ad CPMs of $10 to $30. Tool and finish brands that want a focused woodworking audience should consider booking.
Written from JML Woodcraft's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. JML Woodcraft can edit or remove this page at any time.
Questions about JML
How much does JML Woodcraft charge for a sponsored video?
Estimated rates are about $150 to $250 per Shorts-heavy integration and $300 to $900 per long-form video, based on median views and the channel's Shorts share. These are estimates from public channel data, and the creator's own quoted rate may differ.
What does JML Woodcraft post about on YouTube?
JML Woodcraft posts about woodworking from a small woodshop, including live edge tables, serving boards, bow tie and pixel inlays, router jigs and finishing. Most uploads are short process clips, with occasional longer build videos.
How do I contact JML Woodcraft for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's public contact information was not found in the dossier.
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