Joanna Baker
Joanna Baker (@joannabaker), an illustrator based in the United States, makes fashion drawing tutorials and studio content on YouTube. The channel has about 1,180 subscribers and a median of 631 views per video. It posts sporadically, with no uploads in the past year. Sponsored integration rate: $150 to $250 per video (long-form, median-views basis). Her distinctive detail is marker-rendering tutorials for fashion figures and gowns.
Fashion illustration tutorials reaching an art-focused, mostly female audience
- Median of 631 views per video across 27 uploads, with a top video at 7,724 views
- Long-form tutorials average about 3 minutes, suited to product demos inside the process
- At $20 to $35 CPM versus $10 to $30 for paid ads, integrations cost more per view than ads
Brand fit report
Content
- Formats
- drawing tutorial, studio tour, online course promo, collaboration process video
- Tone
- instructional, warm
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 2 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- art supplies, online courses
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel promotes her own online courses and a collaboration with Daniel Wellington (2016) in video descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is art tutorials and studio vlogs with no flagged titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Figure Drawing for Fashion Illustration Online Course with J · 241 views
▶Joanna Baker Illustration : Online Class - How to Render Jew · 478 views
▶Joanna Baker Illustration - How to Refill Copic Markers · 312 viewsLast three uploads, latest 1479 days ago.
Hello! My name is Joanna and I’m a fulltime freelance illustrator and designer living in New York City with my husband and our cat Junebug. I love drawing happy, pretty things and feel lucky to be able to make art everyday. On my YouTube channel, I look forward to sharing fashion drawing tutorials with you, answering some of my most asked questions, and giving you a behind-the-scenes glimpse into fun photoshoots and collaborations. If you'd like to see more videos, be sure to subscribe to my channel! To see my latest work and get daily updates, you can also find me here: Website & Blog: http
About Joanna Baker
Joanna Baker is a New York and New Jersey based illustrator, art educator and pattern designer, according to her website joanna-baker.com. Her YouTube channel posts fashion drawing tutorials, marker rendering lessons, studio tours and process videos for her roughly 1,180 subscribers. Uploads are infrequent, with 27 videos in total and none in the past year, and a typical video runs about 3 minutes. Median views sit near 631, and the audience is estimated to be mostly women aged 25 to 34 in the United States.
Her brand work includes collaborations with Daniel Wellington and Chicky Treats, and she sells online illustration courses and a membership on her site. Estimated rates are $150 to $250 per sponsored video, which works out to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. Art supply, stationery and creative course brands who want engaged, niche viewers should consider booking her.
Written from Joanna Baker's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Joanna Baker can edit or remove this page at any time.
Questions about Joanna
How much does Joanna Baker charge for a sponsored video?
Based on her median of about 631 views, the estimated rate is $150 to $250 per sponsored video. That is a CPM of $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Joanna Baker post about on YouTube?
She posts fashion illustration tutorials, marker rendering lessons such as rendering jewels and hair, studio tours, and process videos from brand collaborations. Videos are short, usually around three minutes, and uploads have slowed in recent years.
How do I contact Joanna Baker for a brand deal?
Her website lists joanna@joanna-baker.com for collaborations and licensing. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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