JOE.ie (@joedotie) is an Irish men's lifestyle and entertainment channel based in Ireland, with about 75,000 subscribers and 2,922 videos. Its median video draws about 1,730 views, and most content is short Irish comedy, street interviews and quizzes. Brand integrations are estimated at $150 to $250 per video, and creator contact details are available on the profile.
Reach 75,000 Irish men with comedy-led, high-recall content
- Median video views of about 1,730, with a top long-form interview reaching 1.35 million views
- Sponsored integrations estimated at $150 to $250 per video, roughly $20 to $35 CPM on long-form views
- Strong Irish audience concentration, with about 60 percent of viewers estimated in Ireland
Brand fit report
Content
- Formats
- street interviews, quiz challenges, celebrity interview segments, meme compilations
- Tone
- irreverent, conversational
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 8 to 12 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- health and wellness services
- Affiliate links
- No
The video 'You don't need to have the words | A therapist on sexual violence supports' is marked [AD] in its description and promotes the Galway Rape Crisis Centre.
Suitability GARM Brand Safety Floor + Suitability
Titles such as 'Ex-UDA member on why he DOESN'T burn the tricolour' and 'Kneecap on Irish people HATING Brits' touch on sectarian and national politics, and a sexual violence support segment covers sensitive subject matter.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 75k | 1.7k | 1 |
Benchmark score: 19 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Zendaya vs Tom Holland vs Jacob Batalon in a Spider-Man Quiz · 5.9k views
▶Zendaya with the real birth of 67 😂 #spiderman #zendaya #to · 2.1k views
▶Tom Holland vs Zendaya vs Jacob | Spider Man Quiz Showdown · 1.4M viewsLast three uploads, latest 79 days ago.
More than your Average JOE 😉🇮🇪 Make sure to subscribe here: https://bit.ly/2USu3Os Visit our site at: www.JOE.ie Contact us: editorial@JOE.ie
About JOE.ie
JOE.ie is the YouTube channel of the Irish men's lifestyle brand JOE, which posts irreverent street interviews, pub quizzes, celebrity sit-downs and meme compilations. The channel publishes about 50 videos a year, mostly long-form and Shorts, with a strong focus on Irish culture, accents and slang.
The audience is estimated to be mostly Irish men aged 25 to 34, with a secondary following in the United Kingdom, the United States and Australia. Views are concentrated in a few breakout videos, while the typical upload draws about 1,730 views, so reach depends on which format is used.
Sponsored work is infrequent and estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM on long-form median views. That compares with $10 to $30 CPM for paid ads. Brands seeking Irish male audiences for drinks, snacks or entertainment launches should book this channel.
Written from JOE.ie's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. JOE.ie can edit or remove this page at any time.
Questions about JOE.ie
How much does JOE.ie charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on a CPM of $20 to $35 per 1,000 median views. Final pricing depends on format and scope, and the figure is estimated from public channel data, not a published rate card.
What does JOE.ie post about on YouTube?
JOE.ie posts Irish-focused comedy, street interviews, celebrity sit-downs, pub quizzes and meme compilations. Content is aimed at men, with a heavy emphasis on Irish culture, accents and slang.
How do I contact JOE.ie for a brand deal?
The channel lists editorial@JOE.ie for contact. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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|---|---|---|---|---|---|
Epic News (with Peter & Chris)@epicnewsdaily · IE | irish comedynews satire | 55k | 4.2k | $150–250 | 23 |