Joanne Lauzon, known as JoeGirl (@joegirl), is a Canadian artist and creative play coach who makes tutorials, art journal sessions and wellness breaks. Her channel has about 1,100 subscribers and a median of 187 views per video, with about one upload every three months. Sponsored integrations are estimated at $150 to $250 per video.
Calm, hands-on art audience that trusts creative supply recommendations
- Median of 187 views per video, with a 90th percentile of 1,873 views
- Engagement of 6.7 percent, with a like rate of 5.4 percent
- Sponsored share is 2 percent, so audiences see few paid integrations
Brand fit report
Content
- Formats
- long-form studio tutorials, short tutorial clips, live replay wellness sessions
- Tone
- gentle, encouraging
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 8 to 30 minutes for long-form, under 60 seconds for Shorts-style clips
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- art supplies
- Affiliate links
- Yes
Recent videos mention her own CAMP membership and a retreat partnership with Creative Soul Sojourns, and the dossier flags affiliate activity without naming brands.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the recent titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 22 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Italy Sketchbook Retreat, June 5–12, 2027 · 70 views
▶Grab your FREE Creative Play Pocket Guide here 👉🏼 https:// · 210 views
▶: Colour this panel in my FREE Creative Play Pocket Guide wi · 361 viewsLast three uploads, latest 82 days ago.
Joanne “JoeGirl” T. Lauzon | ©2025 All rights reserved. Artist + Creative Play Coach Looking for more creative connection? Come play with me here ⬇️ ✨ Deeper creative exploration with classes + community: CAMP | https://heycampers.com ✨ Daily inspiration + behind the scenes: Instagram | https://www.instagram.com/heyjoegirl/
About JoeGirl
JoeGirl, the channel of Joanne Lauzon (@joegirl), is a Canadian artist and creative play coach. Her long-form videos cover studio sessions, art journal pages, supply comparisons and short wellness breaks. The channel has about 1,100 subscribers and uploads roughly once a quarter, so each video gets sustained attention rather than rapid turnover.
The audience is estimated to be mostly adult women in their thirties through sixties who make art as a hobby or wellness practice. Viewers come for beginner-friendly techniques and product comparisons, such as the water soluble paint sticks video. This profile comes from channel data, and the demographic split is an estimate.
Brand work is limited, with about 2 percent sponsored content and mostly affiliate links. Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views, compared with $10 to $30 for paid ads. Art supply and retreat brands looking for a focused niche should consider her.
Written from JoeGirl's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. JoeGirl can edit or remove this page at any time.
Questions about JoeGirl
How much does JoeGirl charge for a sponsored video?
Estimated sponsored integrations range from $150 to $250 per video. This is based on her median of about 187 views per video and the Starbooked rate rule for long-form channels. Final pricing depends on the scope of the integration.
What does JoeGirl post about on YouTube?
JoeGirl posts creative play content, including studio art tutorials, art journal pages, supply comparisons and short 10-minute wellness breaks. Most videos are low-production sessions focused on mixed media, collage and watercolour.
How do I contact JoeGirl for a brand deal?
Contact details are unlocked on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check whether this profile is boosted before reaching out.
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