Joel Guerra (@joelatwar), a US-based creator, makes DIY videos on repairing, upgrading and reviewing 1990s Japanese cars, mainly classic Hondas and Mazdas. His channel has about 2,600 subscribers and a median of roughly 700 views per video, with around 50 uploads a year. Sponsored integrations run about $150 to $250 per video, a rate that is higher for Shorts.
Reach classic Honda and Mazda enthusiasts with hands-on installs and reviews
- Median of about 706 views per video across 127 uploads
- Viewers watch to the end of long-form installs, averaging about 263 seconds
- Viral outlier at 220,000 views shows reach can spike on broad topics
Brand fit report
Content
- Formats
- DIY installation walkthroughs, product reviews, Shorts, race and track event recaps
- Tone
- technical, hands-on
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 4 to 10 minutes, with Shorts under 60 seconds
Audience
Commercial
- Brands seen
- DevSportAE RaceFlashark Racing
- Categories promoted
- automotive performance parts, car electronics, dash cams, car care products, fuel systems
- Affiliate links
- Yes
Video descriptions include affiliate links (Amazon) and the 'Inside My Fanatec Sim Rig' and 'Coilovers' videos note free or sponsor-provided parts, with 'Install + Review' titles for the 70Mai dash cam.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is car maintenance and racing; 'PSA: PB Blaster is flammable' is a safety tip with no mature material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.6k | 706 | 9 |
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶What It’s Like to Race Rallycross for a Weekend · 307 views
▶My Front Splitter Bent at 110 MPH · 1.9k views
▶Rallycross at DirtFish and a quick wash #subaru #rally · 180 viewsLast three uploads, latest 14 days ago.
I love 90s Japanese cars and do my best to keep them on the road. On this channel you'll see performance upgrades, repairs and product reviews for classic Hondas and Mazdas. Brands interested in sending me products to install/review can email me at brands@joelguerra.com
About Joel Guerra
Joel Guerra (@joelatwar) is a US-based creator who posts DIY repair, performance upgrade and product review videos focused on 1990s Japanese cars, especially classic Hondas and Mazdas. Uploads come in long-form installation walkthroughs and short clips, roughly 50 videos a year, with a median view count of about 700. The audience is estimated to be mostly US car enthusiasts who research parts before buying.
The channel has about 2,600 subscribers and an engagement rate near 3 percent. Brand work so far has included parts from DevSport, AE Race and Flashark Racing, plus affiliate links to car care and electronics products. Estimated sponsorship rates run $150 to $250 per video, which is a CPM of $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical for paid ads.
This channel suits brands selling automotive performance parts, car electronics or car care products who want to reach hands-on enthusiasts.
Written from Joel Guerra's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Joel Guerra can edit or remove this page at any time.
Questions about Joel
How much does Joel Guerra charge for a sponsored video?
Joel Guerra's estimated rate is $150 to $250 per sponsored video, based on a median of about 706 views and the long-form CPM range of $20 to $35 per 1,000 views. Rates are estimates from public channel data, not a published price list.
What does Joel Guerra post about on YouTube?
Joel Guerra posts DIY repair, performance upgrade and product review videos about classic Japanese cars, mainly Hondas and Mazdas. Typical topics include engine and electronics installs, suspension work, audio and dash cam reviews, and occasional track or rallycross events.
How do I contact Joel Guerra for a brand deal?
Brands can email Joel Guerra at the address listed in his channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.