Starbooked

Joelle Phua (@joellephualife) is a UK-based creator who makes talks and vlogs about studying sociology and working as a product designer. Her channel has about 5,400 subscribers and a median video views of 551. She has been inactive since 2024 and posts no new videos. Estimated rate: $150 to $250 per video.

Why brands book Joelle

Reach UK students and early-career designers through honest, personal career advice

  • Median views of 551 with a 3.5% like rate show a small but engaged viewer base
  • Four sponsored videos in the last 50 uploads, including two product-focused integrations
  • Rate estimate of $150 to $250 per video, about $20 to $35 CPM, versus $10 to $30 for paid ads
Best fordesign tool awarenessstudent budget products
Watch forThe channel has not posted since 2024, so recent audience activity is uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Education60%
Careers30%
Lifestyle10%
Formats
talking-head advice videos, day in the life vlogs, tutorial walkthroughs
Tone
candid, encouraging
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
4 to 7 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 50 comments
Engagement4.1%
Likes and comments per view on recent videos
Audience asks aboutwhether a sociology degree is worth ithow to find a job as a UX designerhow to write a sociology essay
Age
45%18-24
40%25-34
10%35-44
5%45+
Gender
60%women
40%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States15%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
Produce UIAna Luisa
Categories promoted
design software, fashion accessories
Affiliate links
Yes

The video '❌ STOP wasting time perfecting your UI designs! | ad' carries a paid promotion for Produce UI with an affiliate link, and the video '👀 3 Things To Do When You Start a New Job' promotes Ana Luisa with a discount code.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Videos discuss feminism and sociological theory, including the video 'Is FEMINISM still relevant?? | Feminism Explained', which is a topical social subject rather than a brand safety concern.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.4k5510
X–––
Instagram–––

Benchmark score: 14 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers13 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 924 days ago.

Hii! I'm Joelle, host of this channel. I talk all about life as a Product designer & Sociology graduate from the Uni of Bath. 📪 CONNECT WITH ME// Business enquiries: hello@joellephua.com IG: https://www.instagram.com/joellephua_ Twitter: https://twitter.com/joelledesigner ❓FAQs Where did you study? - University of Bath, 2018-2021 - Sociology BSc Do you think Sociology is worth it? - HECK YES. What do you work as now? - I'm a Product Designer (UX) working at a fintech with an interest in making positive social impact 📽️ MY MOST POPULAR VIDEOS What is Studying Sociology REALLY Like: https:
Joelle Phua's own profile description on YouTube

Are you Joelle Phua? Claim or remove this profile.

About Joelle Phua

Joelle Phua runs the YouTube channel @joellephualife, with about 5,400 subscribers and 110 videos. Her content covers studying sociology, graduate job hunting, and working as a product and UX designer, drawing on her own experience from the University of Bath. According to her website, she is a Product Designer (UX) at a fintech. The channel's own description supports this background.

Her videos are mostly talking-head advice and day-in-the-life vlogs, usually between four and seven minutes long. Viewers appear to be mainly UK-based students and early-career professionals, though these audience figures are estimates rather than platform data. The channel has been inactive since 2024.

Estimated rate is $150 to $250 per video, which works out to roughly $20 to $35 CPM. Brands that want to reach students considering sociology or design careers may find her a good fit.

Written from Joelle Phua's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Joelle Phua can edit or remove this page at any time.

Questions about Joelle

How much does Joelle Phua charge for a sponsored video?

Based on a median of 551 views on long-form videos, the estimated rate is $150 to $250 per sponsored video. This is priced at $20 to $35 per 1,000 median views, which is higher than typical paid ad CPMs of $10 to $30. Final pricing depends on the brief.

What does Joelle Phua post about on YouTube?

She posts about studying sociology, the realities of graduate job hunting, UX and product design careers, and day-in-the-life vlogs. Videos are typically four to seven minutes and filmed on camera in a low-production style aimed at students and recent graduates.

How do I contact Joelle Phua for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check whether her profile is boosted before reaching out.

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