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Joey's Retro Handhelds

@joeysretrohandhelds · CA · EN

Joey's Retro Handhelds (@joeysretrohandhelds), a Canada-based YouTube channel with about 97,300 subscribers and a median of roughly 13,700 views per video, reviews retro gaming handhelds, controllers and emulation software. It posts about 48 videos per quarter, and a long-form sponsored integration typically runs $300 to $500 per video.

Why brands book Joey's

Reach 97,000 retro gaming hardware buyers with a 14,000-view median

  • Median of about 13,660 views per video across 562 uploads
  • Recent flagship review AYN Thor reached 102,741 views
  • Roughly 48 uploads in the last 90 days keeps brands visible
Best forgaming hardware launchescontrollers and accessoriesconsumer electronics
Watch forAudience is strongly enthusiast and emulation-focused; mainstream lifestyle brands may not fit.

Brand fit report

Content

Topics, IAB taxonomy
Video Game Culture60%
Technology35%
Lifestyle5%
Formats
hardware reviews, quick looks, news roundups, setup tutorials
Tone
informative, enthusiastic
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 45 minutes

Audience

Commercial intent62/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.2%
Likes and comments per view on recent videos
Audience asks aboutwhich retro handheld to buyhow to set up emulators on a devicewhether a new controller or accessory is worth the price
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
25%women
75%men
Countries
🇺🇸 United States45%
🇨🇦 Canada15%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
gaming hardware, controllers, e-readers, laptops, consumer electronics
Affiliate links
Yes

Sponsored segments and affiliate links appear in videos such as 'Is a Tiny E-Reader Worth It? (XTEINK X4 Pro)' and 'Let's check out some wired controllers!', which carries a TEMU coupon code; sponsored share is low at about 2%.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content centers on hardware reviews and emulation news with no flagged titles; emulation of game libraries is a topic some brands may review.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube97k14k48

Benchmark score: 67 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers18 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest today.

Retro Handhelds | Emulation | Reviews | Tutorials This channel revolves around retro handheld reviews, tips, tricks, and emulation in general. For any business opportunities, please contact me through email at joeysretrohandhelds@gmail.com. Please be advised this email is for business use only and not for technical support.
Joey's Retro Handhelds's own profile description on YouTube

Are you Joey's Retro Handhelds? Claim or remove this profile.

About Joey's Retro Handhelds

Joey's Retro Handhelds is a Canadian YouTube channel run by Joey, covering retro handheld gaming devices, controllers, emulation software and related news. The channel posts long-form reviews, quick looks and setup tutorials, with roughly 48 uploads in the last 90 days and a median video length near 15 minutes.

The audience is estimated to be mostly English-speaking adult gaming enthusiasts, skewing male and concentrated in the United States, Canada and the United Kingdom. Demographic figures are estimates, not platform-reported data. The channel also points viewers to a podcast presence and a dedicated website for news.

Brands selling gaming hardware, controllers or consumer electronics should consider this channel. Sponsored integrations are rare at about 2% of videos, and a sponsored video typically costs $300 to $500 based on median views. That works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads.

Written from Joey's Retro Handhelds's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Joey's Retro Handhelds can edit or remove this page at any time.

Questions about Joey's

How much does Joey's Retro Handhelds charge for a sponsored video?

A sponsored integration typically costs $300 to $500 per video, based on a median of about 13,660 views at $20 to $35 per 1,000 views. Rates are estimates and should be confirmed directly with the creator.

What does Joey's Retro Handhelds post about on YouTube?

The channel posts reviews of retro gaming handhelds, controllers and emulation software, along with setup tutorials and weekly retro gaming news roundups. Most videos run between 8 and 45 minutes, and new uploads arrive several times per week.

How do I contact Joey's Retro Handhelds for a brand deal?

The creator lists a business email on the channel for sponsorship inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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