Starbooked

johenews (@johenews21) is a Russian-language tech channel from RU covering local LLMs, self-hosted AI, Linux, custom keyboards, and homelab hardware. The channel has about 23,100 subscribers, 213 videos, and a median of roughly 3,000 views per video, with about four uploads a month. Sponsored integration pricing is $150 to $250 per video.

Why brands book johenews

Russian-speaking tech audience for local AI and hardware, median 3,000 views

  • About 23,100 subscribers and 47 uploads in the past year
  • Median 3,021 views, with a top recent video at 58,062 views
  • Rate $150 to $250 per video, about $0.05 to $0.08 CPM on median views
Best forcomputer hardware launchesdeveloper toolskeyboard and peripheral brands
Watch forAudience is Russian-speaking and the creator sells his own products, so check fit with your market and product.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing80%
Consumer Electronics20%
Formats
long-form tutorials, product reviews, short clips
Tone
technical, direct
Language
Russian
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
8 to 25 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement2.8%
Likes and comments per view on recent videos
Audience asks abouthow to configure a local LLM for codingwhich hardware to buy for running modelswhich split keyboard to start with
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
Russianull%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
custom keyboards, computer hardware, AI tools
Affiliate links
No

Descriptions promote the creator's own shops such as ergosplits.ru and johe.ru and a Claudehub referral code (JOHENEWS), though no brand sponsorship disclosure is listed and metrics show affiliate 0 while one NAS video links to an ali.click URL.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is technical tutorials and hardware reviews with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube23k3k10

Benchmark score: 31 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 6 days ago.

По поводу сотрудничества - johenews@gmail.com GB
johenews's own profile description on YouTube

Are you johenews? Claim or remove this profile.

About johenews

johenews is a Russian-language YouTube channel run from RU that posts long-form technical videos on local large language models, self-hosted AI setups, Linux, cybersecurity, custom keyboards, and homelab hardware. With about 23,100 subscribers and 213 videos, the channel uploads roughly four times a month and typically earns a median of about 3,000 views per video, with the best recent videos reaching tens of thousands.

The audience is estimated, not measured, to be developers, IT professionals, and hardware enthusiasts who follow the channel for practical setup guides and reviews. Comments and titles point to people who want to run models locally and choose hardware for it. Website pages and demographic data were not available, so brand work and audience breakdowns are unverified.

Sponsored integrations are priced at $150 to $250 per video, a floor applied because the median views fall below the rate threshold. That works out to a CPM of about $0.05 to $0.08 per 1,000 views, well below the $10 to $30 typical for paid ads, so the value lies in a focused niche rather than reach. Brands selling developer tools or hardware to a Russian-speaking technical audience should consider booking.

Written from johenews's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. johenews can edit or remove this page at any time.

Questions about johenews

How much does johenews charge for a sponsored video?

johenews typically charges $150 to $250 per sponsored video. The rate is based on the channel's median of about 3,000 views, with the floor applied because the calculated amount falls below $150.

What does johenews post about on YouTube?

johenews posts Russian-language videos on local large language models, self-hosted AI, Linux and open source tools, custom keyboards, and homelab hardware reviews. Most videos run from a few minutes to about 25 minutes.

How do I contact johenews for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly once you have reviewed their profile and rates.

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