Starbooked

John Williams

Podcast · wgnradio.com · US · EN
Hosted by John Williams

John Williams hosts The John Williams Podcast from 720 WGN, a daily Chicago news and talk show covering local politics, the economy, health tips and comedy segments. The feed lists 79 episodes with near-daily cadence. Typical episode length is not reported, so runtime is unknown. Estimated downloads per episode are 5,000 to 25,000 (estimated). Host-read rate range is $90 to $630 per episode.

Why brands sponsor John Williams

Daily Chicago news audience with a rated, established WGN radio brand

  • Daily episodes across 79 feed entries give frequent sponsor exposure.
  • Apple Podcasts shows 175 ratings averaging 3.9 stars since 2005.
  • Recent segments already feature local home, health and insurance sponsors.
Best forlocal serviceshealth and wellnesshome improvement
Watch forHeavy political and crime coverage may not suit every brand; adult-skewing comedy is also present.

Brand fit report

Content

Topics, IAB taxonomy
News45%
Politics25%
Health & Fitness10%
Comedy10%
Business & Finance10%
Formats
news segments, interview, comedy bits
Tone
topical, conversational
Language
English
Production
Studio production
Typical length
not reported

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: Apple Podcasts ratings_count of 175 (50 to 200 band, shifted up for the 1,000-plus 2005 listing), daily cadence, 92 Apple episodes, and affiliation with the WGN radio brand.
Audience asks aboutWhat is happening in Chicago city government?How does the midterm election affect local races?What health and home tips apply to everyday life?
Age
10%18-24
20%25-34
20%35-44
50%45+
Gender
45%women
55%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
WGN
Categories promoted
health insurance, home services
Affiliate links
No

Episode titles include segments such as 'Let JT Medicare Solutions help you choose the best health plan' and 'Green Attic will make your house more energy efficient', which are visible promotional segments.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Titles cover political and court topics such as 'Trump administration will back away from public execution' and 'Chicago City Council approves $261M police misconduct settlement'; the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago.

The John Williams Podcast from 720 WGN
John Williams's own show description from the podcast feed

Do you make John Williams? Claim or remove this page.

About John Williams

The John Williams Podcast is produced by WGN Radio and the 720 WGN team in Chicago. The feed lists John Williams as host, and the show combines local news, politics, health segments and comedy bits. Its feed shows 79 episodes updated daily, and Apple Podcasts records 175 ratings averaging 3.9 stars, listed since 2005.

Audience figures are estimates, not published numbers. Based on Apple ratings and cadence, we estimate 5,000 to 25,000 downloads per episode, with listeners likely skewing older and based in the United States. The feed shows visible local advertisers such as a Medicare broker, a home energy company and a medical supplier.

An estimated host-read mid-roll would cost roughly $90 to $630 per episode. Brands in health insurance, home services and local retail, seeking a Chicago audience, should consider this show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. John Williams can edit or remove this page at any time.

Questions about John Williams

How much does The John Williams Podcast charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing must be confirmed with the show.

What is The John Williams Podcast about?

It is a daily podcast from 720 WGN in Chicago covering local news, politics, health tips, home services and comedy segments, hosted by John Williams.

How do I contact The John Williams Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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