Johnson's Baby Indonesia
Johnson's Baby Indonesia (@johnsonsbabyid) is the Indonesian channel of the Johnson's Baby brand, posting short vertical clips about baby skincare and parenting tips. With about 92,500 subscribers and a median of roughly 1,250 views per video, it posts irregularly. Sponsored integrations are estimated at $150 to $250 per video.
Indonesian baby-care audience of 92,500 subscribers already tuned to product content
- Median of about 1,250 views per video, with the top-decile video reaching roughly 11,100 views
- Shorts make up 98% of uploads, each averaging 17 seconds, suited to quick product demos
- Recent 'Bedtime Oil' hack video drew about 127,800 views, the channel's highest
Brand fit report
Content
- Formats
- short vertical product demos, hack tutorials, promo announcements
- Tone
- warm, promotional
- Language
- Indonesian
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- Johnson's Baby
- Categories promoted
- baby skincare, baby bath products
- Affiliate links
- No
Channel is the brand's own account; recent titles such as 'Kenalan sama Johnson's Baby Bedtime Baby Oil' are branded product content, so the sponsored share is shown as 0 in the metrics, though the whole channel is commercial.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is family and baby care focused with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 93k | 1.3k | 0 |
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Jurus baru nih buat Moms yang lagi bingung kalo anak lagi re · 1.3k views
▶Bantu si kecil lebih rileks dengan pijat lembut pakai Johnso · 128k views
▶Reminder bahwa anak menginginkan Mom yang bahagia, bukan Mom · 864 viewsLast three uploads, latest 651 days ago.
Johnson's baby adalah satu dari brand produk perawatan bayi paling terpercaya, yang mengerti kebutuhan bunda untuk memberikan hanya perawatan yang terbaik bagi si kecil. Dengan pengalaman lebih dari 100 tahun di bidang penelitian ilmiah dan kerjasama yang erat dengan para dokter ahli, suster, dan ibu dari seluruh dunia, Johnson's baby berkomitmen untuk memenuhi standar tertinggi kelembutan serta keamanan.
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About Johnson's Baby Indonesia
Johnson's Baby Indonesia is the official Indonesian YouTube channel of the Johnson's Baby brand, handle @johnsonsbabyid. It publishes short vertical videos, mostly under 60 seconds, covering baby oil and lotion use, bath products, promotions and parenting tips in Indonesian.
The channel has about 92,500 subscribers and roughly 250 million lifetime views. Recent uploads are sparse, with none in the last 90 days, and median views sit near 1,250 per video. Viewers appear to be mostly Indonesian mothers aged 25 to 34, though this is an estimate.
Because the channel belongs to the brand, it is better suited to brands seeking a parenting-category audience than to independent creator endorsements. Estimated sponsored rates run $150 to $250 per video, roughly $4 to $8 CPM on Shorts-heavy views, compared with typical paid-ad CPM of $10 to $30.
Written from Johnson's Baby Indonesia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Johnson's Baby Indonesia can edit or remove this page at any time.
Questions about Johnson's
How much does Johnson's Baby Indonesia charge for a sponsored video?
Based on its median of about 1,250 views and Shorts-heavy format, an estimated sponsored integration is $150 to $250 per video. This is a Starbooked estimate from public channel data, not a published rate card.
What does Johnson's Baby Indonesia post about on YouTube?
The channel posts short Indonesian-language videos about Johnson's baby oil, lotion and bath products, usage hacks, promotions and parenting tips. Nearly all uploads are vertical Shorts under a minute.
How do I contact Johnson's Baby Indonesia for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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