Starbooked

Joli' Essence

@joliessence8239 · FR · FR

Joli' Essence (@joliessence8239) is a French DIY natural cosmetics channel run by the Joli' Essence brand, which sells organic cosmetic ingredients. It posts step-by-step homemade recipes for candles, soaps, creams and balms. The channel has about 3,690 subscribers and a median of 224 views per video. It uploads sporadically, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book Joli'

Reach French DIY beauty fans who buy natural ingredients to make their own products

  • Median of 224 views per video across 63 uploads, with a p90 of 633 views
  • Shorts make up about 40% of uploads, and a median length of 85 seconds suits quick demos
  • Audience is primarily French-speaking women aged 25 to 44 (estimated)
Best fornatural ingredient launchesDIY kit promotions
Watch forUploads have slowed sharply, with none in the last 90 days, and view counts are low.

Brand fit report

Content

Topics, IAB taxonomy
Beauty70%
Hobbies & Interests30%
Formats
step-by-step tutorial, product demonstration, recipe walkthrough
Tone
instructional, calm
Language
French
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 2 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.4%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific natural cosmetic at homewhich organic ingredients to usewhether a homemade recipe is safe for sensitive skin
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
80%women
20%men
Countries
🇫🇷 France85%
🇧🇪 Belgium5%
🇨🇭 Switzerland3%
🇨🇦 Canada2%
LanguagesFrench 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
natural cosmetics, organic skincare ingredients
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description links to the Joli' Essence online shop, which is the creator's own brand.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
All recent titles are DIY cosmetics recipes with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.7k2240
Instagram–––

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 562 days ago.

Faire ses cosmétiques naturels c'est facile avec Joli'Essence. Laissez-vous guider par nos recettes cosmétiques filmées pas à pas pour comprendre les étapes de réalisation de chaque galénique (crème, gel, lotion...) et retrouvez une large gamme d’ingrédients cosmétiques naturels et BIO à petit prix sur le site https://www.joliessence.com RETROUVEZ-NOUS AUSSI SUR LES RESEAUX SOCIAUX : → Facebook | https://www.facebook.com/joliessence → Instragram | https://www.instagram.com/joli_essence
Joli' Essence's own profile description on YouTube

Are you Joli' Essence? Claim or remove this profile.

About Joli' Essence

Joli' Essence is a French YouTube channel that teaches viewers to make natural cosmetics at home, including candles, soaps, creams, balms and makeup. The videos are short, step-by-step recipe demonstrations, mostly under two minutes, with simple filmed instructions and no on-camera host. Per the creator's website (joliessence.com), the channel is tied to an online shop selling organic cosmetic ingredients at low prices. The brand's own description positions it around natural and organic formulations, and the site is the main commercial destination for viewers.

The channel has about 3,690 subscribers and a median of 224 views per video across 63 uploads. Its viewers are estimated to be mostly French-speaking women aged 25 to 44 who are interested in zero-waste and DIY beauty. Recent upload activity is low, with no videos in the last 90 days, so reach is modest and concentrated in the existing library.

A sponsored integration is estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM on the median view count. Compared with paid ad CPMs of $10 to $30, that is a premium for a small audience. Natural cosmetics or organic ingredient brands looking for a niche, engaged French DIY audience should consider this channel.

Written from Joli' Essence's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Joli' Essence can edit or remove this page at any time.

Questions about Joli'

How much does Joli' Essence charge for a sponsored video?

Based on a median of 224 views, an estimated sponsored integration costs about $150 to $250 per video, using a rate of $20 to $35 per 1,000 views with a minimum of $150. Rates are estimates and not published by the creator, so confirm the final price during negotiation.

What does Joli' Essence post about on YouTube?

The channel posts French DIY natural cosmetics tutorials, including homemade candles, soaps, face and body creams, lip care, deodorants and makeup. Most videos are short, step-by-step recipe demonstrations filmed without a presenter, using organic ingredients like aloe vera, shea and essential oils.

How do I contact Joli' Essence for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the creator's profile for availability and terms before reaching out.

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