Starbooked

Jon Orana (@jonorana) is a Philippine entrepreneur and founder of Negosyo University who makes mostly short-form business, money and mindset videos. His channel has about 25,700 subscribers and a median of 28 views per video, and he uploads roughly 50 videos a quarter. Starting rate is about $150 per video.

Why brands book Jon

Engaged Filipino small-business audience for offers aimed at aspiring entrepreneurs

  • About 25,700 subscribers and roughly 1.3 million lifetime views on the channel.
  • Publishes about 50 videos per quarter, so a brand can get consistent placements.
  • Zero sponsored content in the last 50 videos, so a first integration would stand out.
Best forbusiness tools and software for small operatorsonline courses and financial education productsawareness campaigns in the Philippines
Watch forMedian views are very low (28) relative to subscribers, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Business55%
Personal Finance25%
Self-Help20%
Formats
short talking-head clips, text-overlay quote videos, longer commentary videos
Tone
motivational, direct
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds, with some videos 1 to 4 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement2.3%
Likes and comments per view on recent videos
Audience asks abouthow to start a side businesshow to raise income without working more hourshow to build an audience and stay consistent
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
45%women
55%men
Countries
Philippines90%
LanguagesEnglish 50%Filipino 50%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent videos discuss the TV5 AI video controversy, government spending on flood control and the tax burden, which are political topics but are not extreme in tone ("Akala Mo Inflation Lang?" and "₱900 BILLION?! Pero Bakit Binabaha Pa Rin Tayo?").

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube26k2850
Instagram–––

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest today.

If it's your first time to hear about me, my name is Jon Orana, and I'm the founder of Negosyo University. We help people who are sick and tired of their jobs to design a lifestyle business so they can have more time, more money, and more freedom. In just a few years, I mentored over 3,000 entrepreneurs, and some of them are now making multi-million pesos all from home. If you're an aspiring Negosyante, check out my book "The Cautious Entrepreneur" at http://www.NegosyoBook.com You may also follow me on: Instagram: https://www.instagram.com/thejonorana/ Facebook: https://www.facebook.com/
Jon Orana's own profile description on YouTube

Are you Jon Orana? Claim or remove this profile.

About Jon Orana

Jon Orana runs the YouTube channel tied to Negosyo University, which he founded to help Filipinos build lifestyle businesses. Per his channel description, he has mentored over 3,000 entrepreneurs and wrote the book The Cautious Entrepreneur. His recent uploads are mostly short vertical clips and text-led commentary on side income, AI at work, shrinkflation, taxes and mindset, mostly in Filipino with some English.

The channel has about 25,700 subscribers and a median of 28 views per video across the last 30 uploads, with the most-viewed videos reaching a few hundred. The audience is estimated to be primarily Filipino adults in their late twenties to forties who are working or thinking about starting a side business. These figures are estimates based on channel data, not verified analytics.

Sponsored integrations are priced at about $150 per video, based on the median-view rate rule for Shorts-heavy channels. That works out to a CPM of roughly $4 to $8 per 1,000 views, below the $10 to $30 typical for paid ads. Brands targeting Filipino entrepreneurs at a low cost per view should consider booking him.

Written from Jon Orana's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Jon Orana can edit or remove this page at any time.

Questions about Jon

How much does Jon Orana charge for a sponsored video?

Based on his median of 28 views and a Shorts-heavy catalog, a sponsored integration is estimated at $150 to $250 per video. This is a rate estimate from channel metrics, not a published price, so confirm terms directly with him.

What does Jon Orana post about on YouTube?

He posts short videos on business ideas, side income, personal finance, AI and the future of work, and mindset. Many of his recent clips are in Filipino and use text overlays to pose questions to viewers about money and career choices.

How do I contact Jon Orana for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether he is boosted before reaching out.

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