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Jonathan Yabut's Official YouTube Studio

@jonyabutofficial · PH · EN

Jonathan Yabut (@jonyabutofficial), based in the Philippines, makes short leadership and workplace advice videos for professionals. His channel has about 7,000 subscribers and roughly 150 median views per video, with Shorts making up most uploads. Brand sponsorships run about $150 to $250 per video, and the channel posts about once a week.

Why brands book Jonathan

Leadership and HR voice for Philippine workplace audiences

  • About 7,000 subscribers and a median of 144 views per video across 2,756 uploads
  • Ten uploads in the last 365 days, with 92% of content in Shorts
  • Recent videos reach a few hundred views and drive workshop enquiries
Best forHR and corporate training servicesbusiness productivity toolsleadership and career courses
Watch forViews are low and consistent with a small audience; sponsorship pricing is modest and results may be limited.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance70%
Careers25%
Books and Literature5%
Formats
short vertical talking-head clips, text-overlay advice posts, workshop promotion
Tone
motivational, direct
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow to give feedback to a teamhow to handle a missed deadline or a late colleaguewhether an employee can take a side hustle while employed
Age
20%18-24
50%25-34
20%35-44
10%45+
Gender
45%women
55%men
Countries
Philippines70%
🇺🇸 United States5%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
corporate training and workshops
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; several recent videos promote his leadership workshops and invite business inquiries by email, and one thanks partner Arthaland for hosting a training.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles are about workplace conduct and leadership, such as 'DOES MY BOSS HAVE THE RIGHT TO ASK ME TO TAKE DOWN MY SOCIAL MEDIA POST?', with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7k1441

Benchmark score: 5 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 75 days ago.

Jonathan Yabut is the proud Filipino winner of the hit Asian reality TV show, The Apprentice Asia. Born and raised in Manila, Jonathan is a multi-awarded marketer and HR professional with over 15 years of experience in Southeast Asia. Dubbed as “Asia’s Millennial Guru”, he is Asia’s leading motivational speaker on topics involving leadership, talent of development Gen Y workers, and office productivity. Jonathan is the author of three best-selling motivational books, “From Grit to Great” (2015), “Fast Forward” (2017), and “Single, Taken, Or Building My Empire” (2019), which offers career ti
Jonathan Yabut's Official YouTube Studio's own profile description on YouTube

Are you Jonathan Yabut's Official YouTube Studio? Claim or remove this profile.

About Jonathan Yabut's Official YouTube Studio

Jonathan Yabut (@jonyabutofficial) is a Philippines-based marketer, HR professional and author, known for the title Asia's Millennial Guru and his role as winner of The Apprentice Asia, according to his website. His YouTube channel posts short vertical videos on leadership, feedback, workplace conduct and career decisions. Many clips are text-overlay talking-head posts under about a minute long, and the channel has been active with around ten uploads in the past year.

The channel's audience appears to be mainly young professionals and managers in the Philippines, though these figures are estimates based on channel metadata and content focus rather than verified analytics. Median views are about 144 per video, so reach is small. Most recent content promotes his corporate workshops and talks rather than third-party products.

Sponsored integrations on this channel run about $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views and is not directly comparable to paid ad CPMs of $10 to $30. Brands seeking HR, training or leadership-related placements in the Philippines may find it a fit.

Written from Jonathan Yabut's Official YouTube Studio's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Jonathan Yabut's Official YouTube Studio can edit or remove this page at any time.

Questions about Jonathan

How much does Jonathan Yabut charge for a sponsored video?

Based on his median of about 144 views and Shorts-heavy uploads, the estimated sponsored rate is $150 to $250 per video. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Jonathan Yabut post about on YouTube?

He posts short videos on leadership, employee feedback, workplace conduct, meetings and career decisions. Many clips use text overlays and run under a minute. He also promotes his corporate leadership workshops in the Philippines.

How do I contact Jonathan Yabut for a brand deal?

Contact details, including the email listed on his channel, unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can request a deal from the platform.

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