Joost Nusselder (@joostnusselder), based in the Netherlands, tests men's grooming products such as sea salt sprays, trimmers and clippers on his YouTube channel with about 3,300 subscribers. He posts roughly 50 videos a year, with median views around 212 per video. Sponsored integrations are estimated at $150 to $250 per video.
Men's grooming reviews with real hold and performance tests
- Median of 212 views per video across the last 30 uploads, from a channel with 3,320 subscribers
- Recent Eufy home security uploads reached 9,659 views and 75 likes on a single video
- Product tests run 3 to 9 minutes, long enough for detailed hands-on results
Brand fit report
Content
- Formats
- product review, side-by-side comparison, hands-on test
- Tone
- candid, practical
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 3 to 9 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- men's grooming products, trimmers and clippers, home security devices
- Affiliate links
- Yes
Recent videos such as 'This $40 Jack & Rose Clipper Kit Does More Than I Expected' carry affiliate links with commission disclosures in the description, but no sponsorship disclosures were found in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the recent titles or descriptions; topics are grooming products and home security devices.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.3k | 212 | 21 |
Benchmark score: 30 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Blind Barber Breaks The One Rule Sea Salt Sprays Have · 73 views
▶Byrd Surfspray Smells Amazing — But The Hold Test Told A Dif · 79 views
▶Slick Gorilla Sea Salt Spray Tested: 1 Huge Strength, 1 Big · 189 viewsLast three uploads, latest 3 days ago.
There are just so many hair products out there, it's insane. I'm here to try them out and help you on your self-grooming path to looking AWESOME! Want to work with me? Send an email to joost@decisiontree.nl
About Joost Nusselder
Joost Nusselder is a Netherlands-based YouTube creator who tests men's grooming products and some home security devices. His channel, with about 3,300 subscribers, features hands-on reviews, side-by-side comparisons of sea salt sprays, trimmers and clippers, and occasional Eufy and Tapo security videos. He uploads about 50 videos a year, typically 3 to 9 minutes long, with a low-production, on-camera style.
The audience is estimated to be mostly male and mostly 25 to 44, with a large share in the United States and the United Kingdom. Viewers appear to be shopping for products and checking performance claims before buying. Median views are around 212 per video, so reach is modest but engagement is focused.
Brands seeking grooming or home security buyers may find this channel useful. The estimated sponsored rate is $150 to $250 per video, which works out to roughly $20 to $35 CPM at the current median views; paid ads usually run at $10 to $30 CPM.
Written from Joost Nusselder's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Joost Nusselder can edit or remove this page at any time.
Questions about Joost
How much does Joost Nusselder charge for a sponsored video?
Based on the channel's median views of about 212, a sponsored integration is estimated at $150 to $250 per video. This is a platform estimate, not a published rate card, so confirm pricing directly with the creator.
What does Joost Nusselder post about on YouTube?
Joost Nusselder posts hands-on reviews and comparisons of men's grooming products, including sea salt sprays, trimmers and clippers. He also covers some home security devices, such as Eufy and Tapo cameras and sensors, in shorter videos.
How do I contact Joost Nusselder for a brand deal?
The creator's email address is listed in the channel description. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
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