Starbooked

José Avillez (@joseavillez-b2r), a Portuguese chef based in Lisbon, posts restaurant tours, recipe videos and live-event clips on YouTube. The channel has about 2,830 subscribers and a median of roughly 1,200 views per video, with about three uploads a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book José

Portuguese chef reaching a dedicated Lisbon dining audience

  • About 2,830 subscribers with a median of roughly 1,200 views per video
  • Recipe and restaurant videos stay watchable for several minutes each
  • Estimated $150 to $250 per sponsored video, about $20 to $35 CPM on long-form
Best forPortuguese food and beverage brandsHospitality and tourism campaigns in Portugal
Watch forSmall, irregular upload schedule; reach is modest and mostly Portuguese-speaking.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle15%
Formats
restaurant tour clips, recipe tutorials, short event recaps
Tone
warm, refined
Language
Portuguese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds to 9 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.2%
Likes and comments per view on recent videos
Audience asks abouthow to cook a specific Portuguese dishwhere to eat at José Avillez restaurants in Lisbonwhat is on the menu at Bairro do Avillez
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
55%women
45%men
Countries
🇵🇹 Portugal80%
🇧🇷 Brazil8%
🇺🇸 United States4%
LanguagesPortuguese 90%English 10%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel mainly promotes the chef's own restaurants.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is restaurant, recipe and cultural material with no flagged topics in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.8k1.2k0
Instagram–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 118 days ago.

PORTUGUÊS E COZINHEIRO, JOSÉ AVILLEZ É CONSIDERADO UMA DAS GRANDES REFERÊNCIAS DA GASTRONOMIA EM PORTUGAL E TEM-SE DESTACADO PELO ESPÍRITO EMPREENDEDOR. TEM VÁRIOS RESTAURANTES EM LISBOA, EM CASCAIS E UM NO PORTO. TEM TAMBÉM UM RESTAURANTE NO DUBAI, “TASCA BY JOSÉ AVILLEZ”, O SEU PRIMEIRO RESTAURANTE INTERNACIONAL, DISTINGUIDO COM UMA ESTRELA MICHELIN. PORTUGUESE AND A CHEF, JOSÉ AVILLEZ IS CONSIDERED ONE OF THE GREAT REFERENCES OF GASTRONOMY IN PORTUGAL AND HAS STOOD OUT BECAUSE OF HIS ENTERPRISING SPIRIT. HE HAS SEVERAL RESTAURANTS IN LISBON, IN CASCAIS, AND ONE IN PORTO. HE ALSO HAS A REST
José Avillez's own profile description on YouTube

Are you José Avillez? Claim or remove this profile.

About José Avillez

José Avillez (@joseavillez-b2r) is a Portuguese chef who publishes restaurant tours, recipe videos and event clips on his YouTube channel. The channel has about 2,830 subscribers and roughly 64 videos, with a median of about 1,200 views per upload and about three uploads over the past year. According to his website, he is one of the reference names in Portuguese gastronomy, with restaurants in Lisbon, Cascais and Porto and a Michelin-starred restaurant in Dubai.

Viewers are likely Portuguese-speaking food enthusiasts, with an estimated audience skewing older and concentrated in Portugal. The channel shows almost no sponsored content, so brand work would be a new format for it. Estimates here are based on channel data and are not verified.

Rates are estimated at $150 to $250 per sponsored video, or roughly $20 to $35 CPM on long-form views, which compares with typical paid ad CPMs of $10 to $30. Food, beverage and hospitality brands targeting Portugal may find this a fit.

Written from José Avillez's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. José Avillez can edit or remove this page at any time.

Questions about José

How much does José Avillez charge for a sponsored video?

Based on the channel's median views, an estimated sponsored integration costs about $150 to $250 per video. This is an estimate at roughly $20 to $35 per 1,000 median views, not a confirmed rate. Contact details unlock on Starbooked for $0.80.

What does José Avillez post about on YouTube?

According to the channel, he posts Portuguese recipe tutorials, restaurant and bar clips from his Lisbon venues, and short event recaps. Much of the content is in Portuguese, with some English descriptions. Uploads are infrequent, about three per year recently.

How do I contact José Avillez for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether his profile is boosted before reaching out.