Jovani (@jovani) is a New York formalwear brand's official YouTube channel from the United States, posting prom, evening and pageant dress content. It has about 8,400 subscribers and a median of roughly 1,200 views per video, with about 25 uploads in the last 90 days, mostly short vertical clips. Sponsored integration rates run about $150 to $250 per video, reflecting its Shorts-heavy catalog.
Reach prom and formalwear shoppers with a 1,200-view Shorts audience
- Median of about 1,240 views per video across 25 uploads in 90 days
- Shorts make up 94% of the catalog, so clips are built for quick discovery
- Estimated 80%+ of viewers are women aged 18 to 34 in the United States
Brand fit report
Content
- Formats
- vertical Shorts polls, runway and collection previews, styling tips
- Tone
- playful, polished
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- formal and prom dresses, evening wear
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the brand promotes its own collections, and the description directs viewers to jovani.com and authorized retailers.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in recent titles; the channel covers prom and formal fashion only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 8.4k | 1.2k | 25 |
Benchmark score: 45 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Comfy to Pink Corset Prom Dress in 1 Second 💗 Would You Wea · 1.4k views
▶Comfy to Sage Green Fringe Prom Dress in 1 Second 💚 Would Y · 1.4k views
▶Silver or Gold With a Light Blue Corset Prom Dress? #promdre · 1.4k viewsLast three uploads, latest today.
Jovani — Official YouTube Channel | Prom Dresses 2026, Evening Gowns & Formal Wear Shop over 900 prom dresses for 2026, evening gowns, ball gowns, mermaid dresses, corset dresses, sequin gowns, pageant dresses, quinceañera dresses, and cocktail dresses. New York designer since 1980. On this channel you will find the latest Jovani collections including prom dresses 2026, red carpet looks, NYFW runway highlights, formal wear for every occasion, and style inspiration for prom, homecoming, quinceañera, pageants, and black tie events. Worn by Miss USA, Miss America, and celebrities on red carpets
About Jovani
Jovani is the official YouTube channel of the New York designer brand of the same name, founded in 1980, which sells prom, evening, pageant and quinceañera dresses. The channel posts mainly vertical Shorts, typically under a minute, featuring collection previews, styling ideas, polls asking viewers to choose between gowns, and wedding guest dress guidance. Uploads are frequent, with about 25 in the last 90 days.
The audience is estimated to be mostly young women shopping for prom, homecoming and formal events, with a large share in the United States. Viewership is modest, with a median of about 1,200 views per video and roughly 8,400 subscribers. Sponsored content is not seen; the channel promotes the brand's own collection.
Because the channel is brand-owned and posts no paid integrations, it is best suited to formalwear brands or retailers looking for a fashion-focused video audience. Estimated sponsored rates run about $150 to $250 per video; at those rates the effective CPM is roughly $20 to $35 per 1,000 views, compared with typical paid-ad CPMs of $10 to $30.
Written from Jovani's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Jovani can edit or remove this page at any time.
Questions about Jovani
How much does Jovani charge for a sponsored video?
Based on its roughly 1,200 median Shorts views, an estimated sponsored integration would cost about $150 to $250 per video. This is a planning range derived from the channel's metrics, not a published rate card, so confirm pricing directly before booking.
What does Jovani post about on YouTube?
Jovani posts short vertical videos about its prom, evening, homecoming and wedding guest dresses. Content includes collection previews, styling tips for formal looks, and viewer polls asking which gown people would choose. Most clips run under a minute.
How do I contact Jovani for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The brand's listed New York showroom number is 212-279-0222 and its website is jovani.com.
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