Justin Shiels
Justin Shiels (@justinshiels) is a creator based in the United States who posts about building a stationery company, small business diaries, creative planning and wellness-minded pep talks. The channel has about 7,100 subscribers and a median of roughly 1,400 views per video, uploading about nine times in the last 90 days. Sponsored integration rate is $150 to $250 per video.
Small creative business audience engaged with stationery and planning topics
- Median of about 1,366 views per video, with the top recent upload reaching 88,357 views
- Nine uploads in the last 90 days keeps the channel active for campaign timing
- Shorts make up 70 percent of uploads, suited to low-cost placements at $150 to $250 per video
Brand fit report
Content
- Formats
- Shorts vignettes, vlog-style updates, long-form business diaries
- Tone
- candid, encouraging
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for most uploads, with occasional videos of 8 to 14 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- stationery, greeting cards, art prints, domain registration (coupon code)
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the 'Everything I Wish I Knew Before Starting My Stationery Store' description promotes a .store domain with a coupon code, which reads as a self-referral rather than a paid sponsor.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles include mild profanity such as 'Sorry for all the cussing' and 'get my sh*t together', while the rest of the content is non-violent business and wellness talk.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 7.1k | 1.4k | 9 |
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A 3 day creative retreat changed my whole business · 402 views
▶Oops! I think I built the wrong creative business · 24k views
▶The Best Planning System for My Weird Little ADHD Brain · 1.8k viewsLast three uploads, latest 30 days ago.
New video inspiration for creators every Wednesday. Sign up for my weekly email at http://socurious.co Interested in working together? - you can email justin@socurious.co with your project info / inquiry.
About Justin Shiels
Justin Shiels runs the SoCurious channel, where he documents building a stationery company from his apartment, with posts about wholesale launches, packaging, preorder fulfillment and small business lessons. Most uploads are short vertical videos under a minute, with occasional longer business diaries and Ask Me Anything episodes. The channel has roughly 7,100 subscribers and about 300,000 lifetime views, so the audience is best described as small and engaged rather than large. Audience estimates are approximate and are based on video titles and comment context.
The channel also promotes Justin's own shop, a Substack newsletter and a greeting card collection, and there are no paid sponsorships in the recent uploads. Brand fit is strongest for stationery, planning and small business tools that align with his creative business story. Sponsored integrations are priced at $150 to $250 per video, which works out to roughly $4 to $8 CPM against median views, compared with typical paid social ad CPMs of $10 to $30.
This creator suits independent brands looking for an authentic, low-cost creator partnership in stationery, planning or creative entrepreneurship. Brands expecting large-scale reach should look elsewhere.
Written from Justin Shiels's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Justin Shiels can edit or remove this page at any time.
Questions about Justin
How much does Justin Shiels charge for a sponsored video?
Justin Shiels, a creator based in the United States who runs the SoCurious channel, has a sponsored integration rate of $150 to $250 per video. That rate reflects his Shorts-heavy catalog and a median of about 1,400 views. Contact details unlock on Starbooked for $0.80.
What does Justin Shiels post about on YouTube?
Justin Shiels posts about building his stationery company, small business diaries, planning systems, greeting cards and creative wellness topics. Most uploads are short vertical videos under a minute, with some longer business updates. His channel is aimed at independent creative entrepreneurs.
How do I contact Justin Shiels for a brand deal?
Justin Shiels lists a business email on his channel for project inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.
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