Karwei (@karweibouwmarkten) is a Dutch home improvement retailer channel from the Netherlands with about 10,800 subscribers and 25 million total views. It posts home interior makeovers, DIY how-to clips and TV commercials, with a median of 465 views per video and about four uploads a year. Sponsored integrations are priced at $20 to $35 per 1,000 median views, roughly $150 to $250 per video.
Dutch home-improvement channel with makeover episodes built for product placement
- Recent TV commercials reached 3.7 million and 156,518 views, showing reach beyond the channel's typical clips.
- Median video reaches 465 views, so the channel suits brand reach through its TV spots more than organic video views.
- Long-form makeovers run about three minutes, leaving room for product integrations in the room-by-room format.
Brand fit report
Content
- Formats
- makeover episodes, how-to tutorials, TV commercials
- Tone
- practical, inspirational
- Language
- Dutch
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 2 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- home improvement retail, paint and window treatments, garden and outdoor products
- Affiliate links
- No
The channel's own brand promotion appears in the last 30 videos, including the 'Zo houd je muggen buiten je slaapkamer!' description linking to a Bruynzeel discount, but no sponsorship disclosure is named.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Home improvement and interior content with no concerning titles in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 10 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Zo houd je muggen buiten je slaapkamer! · 235k views
▶Die vliegen blijven buiten hor! · 205k views
▶Tijd voor buiten | Tuin TVC 2026 | Karwei · 3.7M viewsLast three uploads, latest 72 days ago.
Karwei, de bouwmarkt voor klussen & inrichten, maakt stijlvol wonen voor iedereen bereikbaar. We houden van materialen, kleuren en vormen en weten hoe je deze met elkaar kan combineren. Onze liefde voor wonen maakt dat wij altijd op de hoogte zijn van de laatste woontrends die we verwerken in ons zorgvuldig op elkaar afgestemde assortiment. Met onze collectie gordijnen, vloeren, verf, verlichting, behang, meubels en woonaccessoires maak je jouw eigen smaakvolle combinaties in de stijl die bij jou past! Volg ons ook op andere social media kanalen zoals www.facebook.com/karwei, www.instagram.
About Karwei
Karwei (@karweibouwmarkten) is the YouTube channel of the Dutch home improvement retailer Karwei, based in the Netherlands. It posts room-by-room makeover episodes under the MooiMaker series, DIY klusrecept how-to videos and seasonal TV commercials for garden, interior and home products. Recent output is about four videos a year, with the 2026 garden and insect screen clips reaching the highest views.
The channel's audience is estimated to be Dutch-speaking homeowners and renters, mainly aged 25 to 44 and with a slight female skew. The median video reaches about 465 views, but TV spots have reached millions across platforms. Brands should treat the channel as a reach and brand-credibility asset rather than a high-volume video source.
A sponsored integration is priced at roughly $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 CPM typical for paid ads. Home improvement and DIY brands in the Netherlands with seasonal campaigns are the best fit.
Written from Karwei 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Karwei can edit or remove this page at any time.
Questions about Karwei
How much does Karwei charge for a sponsored video?
Based on a median of 465 views and a long-form rate of $20 to $35 per 1,000 views, a sponsored video is estimated at about $150 to $250. Exact pricing depends on format and usage rights, which should be confirmed directly with the creator.
What does Karwei post about on YouTube?
Karwei posts room-by-room makeover episodes, DIY klusrecept tutorials on installing products such as wallpaper, panels and window treatments, and seasonal TV commercials. Most content covers home interiors, gardens and balconies, and is in Dutch.
How do I contact Karwei for a brand deal?
Contact details for Karwei are available on Starbooked. Unlocking contact details costs $0.80, and boosted creators can be booked directly through Starbooked.
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