Starbooked

カツラTV (@katsuratv), a Japanese-language channel from Japan, makes long-form videos about wigs and hairpieces, mostly by a self-described long-time wig user. It has about 2,380 subscribers and roughly 600 median views per video, posting about 13 videos a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book カツラTV

Engaged niche audience for wig and hair-care brands in Japan

  • Median of about 592 views per video on a 2,380-subscriber channel
  • Estimated rate of $150 to $250 per video for a native integration
  • Zero sponsored videos in recent history, so the channel is untested for ads
Best forwig and hairpiece brandshair care products for thinning hair
Watch forSmall audience and low upload pace; sponsorship history is absent.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (sociology)70%
Beauty30%
Formats
long-form explainer, product walkthrough, before and after comparison
Tone
candid, earnest
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
6 to 8 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.9%
Likes and comments per view on recent videos
Audience asks abouthow to make a wig look naturalhow to choose or maintain a wigwhether a wig can be worn with existing hair
Age
10%18-24
20%25-34
30%35-44
40%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
wigs and hairpieces
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is about hair replacement products and everyday wig use with no flagged themes in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.4k5920
X–––
Instagram–––
TikTok–––

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers31 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 154 days ago.

カツラ...もうその呼び方は古い!! 新しい呼び方、それは『ヘアウェア』 ヘアウェアユーザー歴30年の『常務』が日常の「気になる」を深掘りするチャンネルです。 既にユーザーの人も、これからデビューを考えている人も、様々な「気になる」を配信してますので、ぜひご視聴ください! ↓SNSもやってます!↓ X https://twitter.com/katsura_TV Instagram https://www.instagram.com/katsuratv_jomu/ TikTok https://www.tiktok.com/@katsuratv カツラTVは、ヘアウェアの良さを誠意を込めて伝えるチャンネルです。 ↓お仕事のご依頼はコチラまで↓ flamingo.katsuratv@gmail.com
カツラTV's own profile description on YouTube

Are you カツラTV? Claim or remove this profile.

About カツラTV

カツラTV is a Japanese-language YouTube channel run by a long-time wig user who posts under the handle @katsuratv. The channel covers wigs, hairpieces, styling, maintenance and everyday wear, usually in long-form videos of about six to eight minutes with a personal, explanatory style.

The audience is estimated to be a mix of current wig wearers and people considering their first hairpiece, with a likely skew toward older viewers. These figures are estimates based on topic and channel data, not measured demographics. The channel has about 2,380 subscribers and a median of roughly 600 views per video, and it has not yet run sponsored integrations.

Brands in wig, hair care or hair-loss products targeting Japan may find it useful. A native integration is estimated at $150 to $250 per video, which works out to a CPM of roughly $250 to $420 per 1,000 views on median views, far above the $10 to $30 CPM typical of paid ads, so this suits brands prioritizing niche trust over reach.

Written from カツラTV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. カツラTV can edit or remove this page at any time.

Questions about カツラTV

How much does カツラTV charge for a sponsored video?

Based on its median views and the Starbooked rate rule, カツラTV's estimated rate is $150 to $250 per video for a long-form integration. The estimate is a starting point, and the final price depends on format and usage rights.

What does カツラTV post about on YouTube?

カツラTV posts Japanese-language videos about wigs and hairpieces, including fit, styling, natural-looking designs, maintenance and reviews of specific products. Its videos are usually six to eight minutes and presented by a long-time wig user.

How do I contact カツラTV for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking options before reaching out.