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Keep What You Earn

Podcast · www.keepwhatyouearn.com · EN
Hosted by Shannon Weinstein

Keep What You Earn, hosted by Shannon Weinstein, a CPA and Fractional CFO, covers financial strategy for med spa and aesthetics practice owners generating $1 to 5 million in revenue. The show has 869 episodes with a weekly cadence and typical episodes run about 35 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $80 to $200 per episode for a host-read mid-roll.

Why brands sponsor Keep What You Earn

Reach med spa owners already planning growth and business sales

  • Audience of aesthetics practice owners running $1 to 5 million in revenue
  • Consistent weekly episodes across 869 episodes give a long back catalogue
  • Apple Podcasts ratings average 5.0 across 195 ratings
Best forpractice management softwaremed spa financing or paymentsbusiness insurance and accounting services
Watch forAudience is niche and download figures are estimated, not published.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Health & Fitness20%
Careers10%
Formats
solo monologue, expert commentary, interview
Tone
practical, authoritative
Language
English
Production
Clean, edited audio
Typical length
20 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment90/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 195 Apple ratings with a 5.0 average (the 50 to 200 band), a show over four years old with 869 episodes, a daily Apple update setting, an Libsyn host, and a niche professional audience.
Audience asks aboutHow do I raise profit margins in my med spa?How should I price services and manage cash flow?How do I prepare my practice for a future sale?
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
55%women
45%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Business and financial content with no flagged titles; the feed carries an explicit flag of 1, which is noted but no episode title signals adult content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 29 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 20 days ago, a new one about every 7 days.

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to…
Keep What You Earn's own show description from the podcast feed

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About Keep What You Earn

Keep What You Earn is a business finance podcast hosted by Shannon Weinstein, a CPA and Fractional CFO, according to the show feed and the website. The show covers pricing, margins, cash flow and enterprise value for med spa and aesthetics practice owners. It publishes weekly episodes of about 35 minutes, with 869 episodes in its feed.

The show holds 195 ratings on Apple Podcasts with a 5.0 average. Listener figures are estimates: the show is likely heard by aesthetics practice owners in the United States, with a professional, mid-career profile. The feed shows no sponsors so far.

A host-read mid-roll is estimated at $80 to $200 per episode. This suits sponsors selling to med spa owners, such as software, payments, financing or accounting services.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Keep What You Earn can edit or remove this page at any time.

Questions about Keep What You Earn

How much does Keep What You Earn charge for a podcast sponsorship?

Estimated at $80 to $200 per host-read mid-roll episode, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing is agreed directly with the show.

What is Keep What You Earn about?

Keep What You Earn is a podcast on financial strategy for med spa and aesthetics practice owners, covering pricing, margins, cash flow and preparing a practice for sale.

How do I contact Keep What You Earn about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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