Starbooked

Kerala In Mumbai

@keralainmumbai. · IN · EN

Kerala In Mumbai (@keralainmumbai.) is a Mumbai-based YouTube channel from India covering the Malayalee community through felicitation events, Onam celebrations and interviews. It has about 2,600 subscribers and a median of roughly 130 views per video, posting about 36 videos per quarter. Sponsored integrations would cost $150 to $250 per video.

Why brands book Kerala

Reach a dedicated Mumbai Malayalee audience through community event coverage

  • About 2,610 subscribers and 342,000 lifetime views across 192 videos
  • Median of 126 views per video, with a 90th percentile near 758 views
  • Uploads 36 times in the last 90 days, showing steady pace
Best forlocal Mumbai service businessesKerala food and cultural product brandscommunity event promotion
Watch forSmall audience with low median views; rates should be set against modest reach.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (sociology)45%
Music25%
Society30%
Formats
event recap, felicitation highlight, interview, short clip
Tone
celebratory, earnest
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 2 minutes, with some event recaps of 10 to 18 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement3.1%
Likes and comments per view on recent videos
Audience asks aboutwhich Mumbai Malayalee associations hold eventshow to submit community news to the channeldetails of featured artists and events
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
50%women
50%men
Countries
🇮🇳 India90%
🇺🇸 United States3%
🇦🇪 United Arab Emirates2%
LanguagesEnglish 90%Malayalam 5%Hindi 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a disclaimer on the 'Dignity Premium Senior Living Villas' conversation states the video is for information only.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Several videos feature politicians and civic leaders, such as the MLA felicitation at the Mulund Kerala Samajam Onam Celebration 2026.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.6k12636

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

We are delighted to announce that Kerala In Mumbai has launched its YouTube channel. As many of you may know, Kerala In Mumbai began 13 years ago as an English monthly magazine under the patronage of the late Shri. Shankara Narayanan, the former Governor of Maharashtra. Over the years, we have covered various aspects of the Mumbai Malayalee community in our magazine. Unfortunately, due to operational challenges, we were unable to publish our magazine for the past year. However, in response to popular demand, we are now launching our YouTube channel. We invite all Mumbai-based associations to
Kerala In Mumbai's own profile description on YouTube

Are you Kerala In Mumbai? Claim or remove this profile.

About Kerala In Mumbai

Kerala In Mumbai is a YouTube channel that began as an English monthly magazine 13 years ago and now covers the Mumbai Malayalee community. The channel posts felicitation highlights, Onam celebrations, music events and short interviews, mostly as low-production recordings filmed on camera at community gatherings. Its content is largely English, with a dedicated local viewership that is primarily estimated to be in India.

The channel has 2,610 subscribers and a median of 126 views per video, with an average upload pace of about 36 videos per quarter. Its audience appears to be community members, event participants and local families, though these figures are estimates and not channel-reported data. Sponsorship activity is not visible in recent uploads.

A sponsored integration would typically cost $150 to $250 per video, based on the median-view rate rule of $20 to $35 CPM. That compares with $10 to $30 CPM typical for paid ads, so the rate suits brands that value community trust over raw scale. Best suited to local Mumbai businesses and regional cultural brands.

Written from Kerala In Mumbai's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Kerala In Mumbai can edit or remove this page at any time.

Questions about Kerala

How much does Kerala In Mumbai charge for a sponsored video?

Kerala In Mumbai would typically charge between $150 and $250 per sponsored video, based on a median of about 126 views and the $20 to $35 CPM rate range. Final pricing depends on format, length and deliverables, and the channel has no published rate card.

What does Kerala In Mumbai post about on YouTube?

The channel posts felicitation highlights, Onam and cultural celebrations, music events and short interviews with community figures in Mumbai. Most content is in English and focuses on the Malayalee community, with event recaps often running longer than most uploads.

How do I contact Kerala In Mumbai for a brand deal?

The channel lists an email address and WhatsApp number in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.