The Bones & Co. (@ketodogfood), a US pet food brand based in Austin, Texas, makes raw, keto-friendly dog food and posts on its YouTube channel of about 3,000 subscribers. Its videos have a median of roughly 240 views, with about 9 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.
Raw dog food educators with a loyal, pet-parent audience ready to buy
- About 3,000 subscribers and a median of roughly 240 views per video
- Shorts make up about 34% of uploads, with a best recent clip at 1,400 views
- Estimated rate of $150 to $250 per video, roughly $20 to $35 CPM for long-form
Brand fit report
Content
- Formats
- short vertical clips, expert interview episodes, recipe and topper demos
- Tone
- educational, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 40 to 55 minutes for interview episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- dog food, dog treats, pet supplements
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own frozen and freeze-dried raw products.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about dog feeding and training with no flagged material in recent titles, such as 'Raw Feeding is WHAT?'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3k | 242 | 3 |
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Navigating Dog Nutrition: Finding What’s Right for Your Dog · 55 views
▶The Truth About Raw Feeding: Myths, Carbs, Ingredients & Fee · 51 views
▶Dog Training, Nutrition & Behavior: What Pet Parents Need to · 173 viewsLast three uploads, latest 16 days ago.
We handcraft raw, keto friendly recipes in Austin, TX! Since day one, The Bones & Co. has embraced a simple mantra: “Feed them right to love them longer.” Traditional dog foods are packed with carbs, which contribute to inflammation, increasing the risk of serious diseases like cancer, diabetes, obesity, and epilepsy. With our dogs' health on the line, we’re starting where it matters most—at their bowl! Our keto-friendly, raw diet is crafted to reduce inflammation and support a healthy weight, strong gut, shiny coat, lean muscles, and boundless energy. We take pride in using responsibly sourc
About The Bones & Co.
The Bones & Co. is a pet food brand based in Austin, Texas, that makes handcrafted raw, keto-friendly dog food. Its YouTube channel, @ketodogfood, posts short vertical clips and longer interview episodes with dog nutritionists and trainers, and it has about 3,000 subscribers and roughly 95 uploads since 2017.
The channel's audience is likely pet parents in the United States who are looking to switch their dogs off kibble, though this is an estimate. Median views are roughly 240 per video, with the strongest clips reaching over 1,000 views. Recent videos are mostly educational, covering carb content, transition plans and macronutrients.
Brand work on the channel is mostly the company's own products, and no outside sponsorships were found in recent uploads. Estimated sponsored integration rates are $150 to $250 per video, which works out to roughly $20 to $35 CPM on long-form views and compares with $10 to $30 CPM for typical paid ads. Pet food and supplement brands with a raw or low-carb angle should consider booking this creator.
Written from The Bones & Co.'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Bones & Co. can edit or remove this page at any time.
Questions about The
How much does The Bones & Co. charge for a sponsored video?
Based on its median views, The Bones & Co. is estimated to charge about $150 to $250 per sponsored video. Rates are estimates computed from channel metrics, not a published price list, so confirm the figure directly with the creator.
What does The Bones & Co. post about on YouTube?
The channel posts about raw and keto-friendly dog feeding, including short tips on switching from kibble, carb content in dog food and topper ideas. It also runs longer interview episodes with dog nutritionists and trainers.
How do I contact The Bones & Co. for a brand deal?
Contact details unlock on Starbooked for $0.80, and the channel lists a business email on its profile. Boosted creators can be booked through Starbooked directly.
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