Kevin Smock (@kevinsmockknives) runs Smock Knives, a one-man knife making shop in the United States. His YouTube channel has about 10,700 subscribers and a median of roughly 620 views per video, posting around one video a week. Rates run $150 to $250 per sponsored video, a budget-friendly option for knife and EDC brands.
Reach knife and EDC enthusiasts with a builder who sells direct to his own audience
- Median of about 620 views per video, with the top 90th percentile near 1,465 views
- Around 10,700 subscribers and 27 uploads in the past year
- Engagement rate of 3.0%, with a 2.4% like rate on the most recent 30 videos
Brand fit report
Content
- Formats
- workshop build logs, short product drops, long-form tool and knife reviews
- Tone
- practical, straightforward
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 2 to 4 minutes for most long-form videos
Audience
Commercial
- Brands seen
- Hapstone
- Categories promoted
- knife sharpening systems, knife hardware, custom knife products
- Affiliate links
- Yes
The description of 'How to remove knife screws without stripping them' includes an Amazon affiliate link, and 'Hapstone RS Ultra Review' says the sharpening system was sent free but not paid for.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content centers on knife making and product drops with no flagged themes; the knives shown are tools, not weapons used in violence.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 11k | 617 | 11 |
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Hapstone RS Ultra Review · 487 views
▶SK23 the original button release compression lock with a new · 1.2k views
▶SK23 grind prototypes · 304 viewsLast three uploads, latest 25 days ago.
A small one man knife making shop called Smock Knives. For inquires please email me at kevin@smockknives.com or visit my website www.smockknives.com
About Smock Knives
Smock Knives is a one-man knife making shop run by Kevin Smock, who posts workshop videos, product drops, and reviews on his YouTube channel @kevinsmockknives. The channel is based in the United States and has about 10,700 subscribers. Videos range from short Shorts clips of grind tests and laser engraving to longer builds and tool reviews, typically uploaded weekly.
The audience is likely made up of knife makers, EDC collectors, and hobbyists, with an estimated skew toward men over 25. Viewers tend to come for hands-on process and scale or coin drops rather than general lifestyle content. Kevin has reviewed a sharpening system he received free and promotes his own products along with occasional affiliate links.
Brands in knife hardware, sharpening, and EDC accessories may find a direct line to engaged enthusiasts. At $150 to $250 per video, sponsored integrations compare favorably with paid ads at a $20 to $35 CPM, based on about 620 median views, though views are modest.
Written from Smock Knives's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Smock Knives can edit or remove this page at any time.
Questions about Smock
How much does Kevin Smock charge for a sponsored video?
Kevin Smock's Smock Knives channel typically charges $150 to $250 per sponsored video, based on its median views of around 620 and its long-form format. That works out to a CPM of $20 to $35 per 1,000 views, which you can compare with typical paid ad CPMs of $10 to $30.
What does Kevin Smock post about on YouTube?
Kevin Smock posts about knife making, custom Spyderco builds, fiber laser engraving, and product drops for Smock scales and coins. His videos include short process clips and longer tool reviews, such as sharpening systems. Most uploads focus on hands-on workshop work.
How do I contact Kevin Smock for a brand deal?
You can reach Kevin Smock through the contact details on his channel, which may include an email address on his website. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in knife making, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Ferrum Forge Knife Works@ferrumforge · US | pocket knivesknife maintenance | 5.9k | 2.2k | $150–250 | 47 |
ジー・サカイ 関市の刃物屋さんGSAKAI KNIVES MAKER SEKI CITY JAPAN@gsakaiknivesmakersekicityj5509 | japanese knivesoutdoor knives | 4.4k | 1.4k | $150–250 | 41 |
Knife Talkpodcast | knife makinghobbies and crafts | 15k | – | $90–620 | 28 |