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Keys To The Shop : Equipping Coffee Shop Leaders

Hosted by Chris Deferio

Keys To The Shop, hosted by Chris Deferio, covers coffee shop ownership, leadership, profitability, barista work and employee culture for independent cafe operators. The show has 1,000 episodes and publishes roughly every 2.7 days, typically 20 to 50 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode.

Why brands sponsor Keys To The Shop : Equipping Coffee Shop Leaders

Reach working independent coffee shop owners and managers during their learning time

  • Show has 1,000 episodes and publishes every 2.7 days, a long-running audience habit
  • Listeners are operators who make purchasing and equipment decisions for their cafes
  • Apple rating of 4.8 from 257 ratings signals a loyal, engaged listener base
Best forcoffee equipment and suppliespoint-of-sale and cafe softwarecafe training and hiring services
Watch forAudience is niche, so reach is limited to coffee shop operators and staff.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Food & Drink40%
Careers15%
Formats
interview, solo monologue, short shift break commentary
Tone
practical, encouraging
Language
English
Production
Clean, edited audio
Typical length
20 to 50 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 257 Apple ratings places the show in the 50 to 200 band (2,000 to 8,000), supported by 1,000 episodes, a 2.7-day cadence, Libsyn hosting and a Podcast Index popularity of 9.
Audience asks abouthow to grow a coffee shop's profitabilityhow to buy an existing cafehow to build staff culture and training
Age
10%18-24
35%25-34
30%35-44
25%45+
Gender
40%women
60%men
Countries
🇺🇸 United States75%
🇨🇦 Canada8%
🇬🇧 United Kingdom5%
🇦🇺 Australia4%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website links to Keys to the Shop consulting services, which are the show's own offering.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover coffee business, staff culture and farm-level sourcing with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 61 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence26 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling,…
Keys To The Shop : Equipping Coffee Shop Leaders's own show description from the podcast feed

Do you make Keys To The Shop : Equipping Coffee Shop Leaders? Claim or remove this page.

About Keys To The Shop : Equipping Coffee Shop Leaders

Keys To The Shop is a coffee business podcast hosted by Chris Deferio that covers ownership, optimization, profitability, barista work, employee culture and leadership for independent coffee shop operators. The show has 1,000 episodes in its feed and updates about every 2.7 days, with a median episode length of about 21 minutes. Its website describes the host's 26 years of coffee shop experience and the show's consulting services.

The Apple Podcasts listing shows 257 ratings with an average of 4.8 out of 5. Listeners are estimated to be independent coffee shop owners, managers and baristas, mostly in the United States. Estimates are based on show signals and not on published listener data.

The feed contains no visible sponsors. Based on Apple ratings, the show is estimated at 2,000 to 8,000 downloads per episode, which would support a host-read sponsorship of about $40 to $200 per episode. Brands selling equipment, software or training to independent cafes are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Keys To The Shop : Equipping Coffee Shop Leaders can edit or remove this page at any time.

Questions about Keys To The Shop : Equipping Coffee Shop Leaders

How much does Keys To The Shop charge for a podcast sponsorship?

Estimated rates are about $40 to $200 per host-read mid-roll ad, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing should be confirmed directly with the show.

What is Keys To The Shop about?

It is a coffee business podcast for independent cafe owners and staff, covering profitability, management, barista work, employee culture and leadership, with frequent guest interviews.

How do I contact Keys To The Shop about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.