Starbooked

KidsPlaza Channel (@kidsplazachannel) is a Vietnamese channel run by the Kids Plaza maternity and baby retail chain. It posts short product promotions, flash sales and event footage. The channel has about 27,000 subscribers and a median of 119 views per video, with roughly 50 uploads in the past 90 days. Sponsored integration rates are estimated at $150 to $250 per video.

Why brands book KidsPlaza

Reach Vietnamese parents shopping for baby products through a maternity retail channel

  • About 27,000 subscribers and roughly 50 uploads in 90 days keep the channel active.
  • Median views of 119 per video are low, so reach depends on the brand's own posting.
  • Shorts make up 56 percent of uploads, with median duration of 45 seconds.
Best forbaby product launchesparenting retail promotions
Watch forViews are very low relative to subscribers, and the channel mainly promotes its own store, so an external brand may get limited exposure.

Brand fit report

Content

Topics, IAB taxonomy
Shopping60%
Lifestyle (sociology)40%
Formats
short promotional clips, event recap videos, product highlight videos
Tone
promotional, warm
Language
Vietnamese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement0.3%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the advertised baby productscurrent promotion and discount termsproduct safety and origin
Age
15%18-24
60%25-34
20%35-44
5%45+
Gender
85%women
15%men
Countries
Vietnam95%
LanguagesVietnamese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
Kids PlazaNestléEnfagrowNANFysoline
Categories promoted
baby formula, baby clothing, diapers, vitamins, baby food, saline nasal spray
Affiliate links
No

The channel promotes its own store and products, including Enfagrow and NAN, in titles such as "Ba mẹ dễ dàng truy xuất được nguồn gốc mỗi lon sữa NAN"; no separate sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The content is retail promotion and family event footage with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube27k11950

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest today.

Hệ thống cửa hàng Mẹ bầu & Em Bé Kids Plaza cung cấp hơn 40.000 sản phẩm an toàn cho mẹ & bé. Hàng hóa luôn được chúng tôi kiểm soát một cách khắt khe nhất về chất lượng và độ an toàn. Chúng tôi đem lại những trải nghiệm sản phẩm và dịch vụ chất lượng, mang lại sự an tâm cho các bà mẹ với mức giá cả hợp lý nhất. Mọi chi tiết xin liên hệ HOTLINE: 1800.6608 - Email: cskh@kidsplaza.vn Hệ thống 157 cửa hàng toàn quốc: https://goo.gl/3oacZR
KidsPlaza Channel's own profile description on YouTube

Are you KidsPlaza Channel? Claim or remove this profile.

About KidsPlaza Channel

KidsPlaza Channel is the YouTube channel of Kids Plaza, a Vietnamese maternity and baby retail chain with 157 stores and more than 40,000 products. The channel posts frequent short clips, mostly under a minute, covering flash sales, product highlights, and event recaps such as the WeFamily Awards. Most uploads push the store's own deals and brands like Enfagrow and NAN.

The audience is likely Vietnamese parents, with women as the large majority, though these shares are estimates from titles and metadata rather than verified analytics. Median views are about 119 per video against roughly 27,000 subscribers, so organic reach is modest.

Brands that want Vietnamese parent shoppers in baby products may find this channel useful. The estimated sponsored rate is $150 to $250 per video, or about $20 to $35 CPM on a per-1,000-view basis, which compares with $10 to $30 CPM for paid ads.

Written from KidsPlaza Channel's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. KidsPlaza Channel can edit or remove this page at any time.

Questions about KidsPlaza

How much does KidsPlaza Channel charge for a sponsored video?

KidsPlaza Channel's estimated sponsored rate is $150 to $250 per video, based on a median of 119 views. The channel has no sponsorship history in its recent videos. Contact details unlock on Starbooked for $0.80.

What does KidsPlaza Channel post about on YouTube?

KidsPlaza Channel posts short Vietnamese promotional clips about maternity and baby products, flash sales, and event recaps. Most of its recent uploads push the Kids Plaza store and brands such as Enfagrow and NAN, and they are usually under one minute long.

How do I contact KidsPlaza Channel for a brand deal?

The channel lists cskh@kidsplaza.vn and hotline 1800.6608 in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.