Starbooked

Kieren Lefevre (@kierenlefevre) is a strength and mobility coach from Australia who makes short fitness videos for Brazilian jiu-jitsu athletes. His channel has about 29,500 subscribers and a median of roughly 1,200 views per video, mostly Shorts. He has not uploaded in over a year. Estimated rate: $150 to $250 per video.

Why brands book Kieren

Reach jiu jitsu athletes with 29,500 subscribers and strong short-form engagement

  • Median of about 1,220 views per video, with a 3.1% engagement rate on recent uploads.
  • Shorts make up 90% of recent videos, so sponsor segments fit a short format.
  • At $150 to $250 per video, it is a low-cost test for gym, supplement or athletic gear brands.
Best forsports supplementsgrappling equipment or apparelgym and physio services
Watch forUploads have stopped for over a year and recent views are well below the subscriber count.

Brand fit report

Content

Topics, IAB taxonomy
Physical Fitness80%
Health15%
Lifestyle5%
Formats
vertical short-form exercise demonstrations, talking-head tips with on-screen text, saved-post style exercise lists
Tone
instructional, direct
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement3.1%
Likes and comments per view on recent videos
Audience asks abouthow much rest to take between lifting and trainingwhich exercises help grapplers with mobility and injury preventionhow to strengthen the neck and shoulders for jiu jitsu
Age
25%18-24
45%25-34
20%35-44
10%45+
Gender
20%women
80%men
Countries
🇦🇺 Australia30%
🇺🇸 United States30%
🇬🇧 United Kingdom10%
Other30%
LanguagesEnglish 95%Other 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description lists a business email for sponsorship inquiries.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is weightlifting and grappling conditioning with no flagged themes in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube30k1.2k0

Benchmark score: 11 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 574 days ago.

I help BJJ athletes get strong, mobile and reduce their risk of injury on the mats. To sponsor a video: tony@prettygoodagents.com
Kieren Lefevre Jiujitsu's own profile description on YouTube

Are you Kieren Lefevre Jiujitsu? Claim or remove this profile.

About Kieren Lefevre Jiujitsu

Kieren Lefevre is an Australian strength and mobility coach who posts short exercise videos for Brazilian jiu-jitsu practitioners on YouTube. His videos are mostly under a minute and cover lifts, mobility drills and injury prevention for grapplers, with a low-production talking-head style.

The channel has about 29,500 subscribers and a median of roughly 1,200 views per video. Audience estimates suggest viewers are mostly men aged 25 to 34, concentrated in Australia, the United States and the United Kingdom. These figures are estimates, not platform data.

Brands in fitness, grappling equipment and sports nutrition may find the channel useful. Rates are about $150 to $250 per video, which is roughly $4 to $8 CPM on Shorts-weighted views, compared with the typical $10 to $30 CPM for paid ads. Brands should weigh that against the lack of recent uploads.

Written from Kieren Lefevre Jiujitsu's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Kieren Lefevre Jiujitsu can edit or remove this page at any time.

Questions about Kieren

How much does Kieren Lefevre charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on a median of about 1,200 views and a Shorts-heavy format. The channel has no recorded sponsorships. Confirm current pricing directly with the creator before booking.

What does Kieren Lefevre post about on YouTube?

He posts short strength, mobility and injury-prevention videos for Brazilian jiu-jitsu athletes. Typical topics include lifts for grapplers, shoulder and hip mobility drills, and training-load advice. Most videos run under a minute.

How do I contact Kieren Lefevre for a brand deal?

The channel description lists a business email for sponsorship inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.