Starbooked

Kiesel Guitars (@kieselguitarstv) is the official channel of a US custom guitar and bass maker, with 94,300 subscribers and about 7,600 median views. It posts around once a week: artist playthroughs, build clips, shop walks and live Q&As. A sponsored integration is estimated at $150 to $270 per video. Note this is a manufacturer's brand channel rather than an individual creator.

Why brands book Kiesel

A guitar maker's channel with an engaged, buyer-intent audience of 94,300 subscribers

  • Median 7,647 views with a 90th percentile of 46,918; the Dino Cazares playthrough passed 130,000 views.
  • About 50 uploads in the past year, 16 in the last 90 days, plus weekly live Q&As.
  • Like rate of 2.3% on a channel whose viewers already shop for high-end guitars.
Best forguitar accessories and stringsmusic software and audio gear
Watch forThis is a company channel, so it may not accept outside sponsors, and it competes directly with other guitar makers.

Brand fit report

Content

Topics, IAB taxonomy
Music and Audio85%
Hobbies and Interests10%
Shopping5%
Formats
artist playthroughs, build and finish shorts, live Q&A
Tone
enthusiastic, informative
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
1 to 5 minutes, with 30 to 60 minute live streams

Audience

Commercial intent80/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutguitar finishes and wood optionspricing and ordering custom buildspickup choices for metal
Age
22%18-24
33%25-34
23%35-44
22%45+
Gender
10%women
90%men
Countries
🇺🇸 United States55%
🇬🇧 United Kingdom8%
🇨🇦 Canada6%
Other31%
LanguagesEnglish 95%Other 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
guitars, basses
Affiliate links
No

No third-party sponsorships found; videos such as 'FREE SHIPPING WORLDWIDE on custom builds this weekend only!' promote the channel owner's own products.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product, workshop and music content with no flagged titles; artist playthroughs include metal acts such as Fear Factory.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube94k7.6k16

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days16 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 2 days ago.

Kiesel Guitars is a Custom Guitar and Bass Manufacturer located in the USA. Since 1946 Kiesel Guitars has been family owned and operated and based in Southern California. Subscribe to keep up with your favorite guitar custom shop; From artist videos, Q&As, and much more, see what's happening here at Kiesel! www.KieselGuitars.com, Sales@KieselGuitars.com, or call us at 858-GUITARS (858-484-8277) www.facebook.com/KieselGuitars www.instagram.com/KieselGuitars
Kiesel Guitars's own profile description on YouTube

Are you Kiesel Guitars? Claim or remove this profile.

About Kiesel Guitars

Kiesel Guitars (@kieselguitarstv) is the YouTube channel of a family-owned custom guitar and bass manufacturer in Southern California. It posts roughly weekly: short build and finish clips, signature artist playthroughs, shop walks with Jeff Kiesel and long live Q&As. The channel has 94,300 subscribers and 380 videos, with a median of about 7,600 views and some playthroughs above 100,000.

Viewers are estimated, not measured, and probably skew toward adult guitarists interested in custom builds and metal. No third-party sponsorships were found; the channel mostly promotes its own instruments and sales.

Using the Starbooked rate rule of $20 to $35 per 1,000 median views, a sponsored video would run about $150 to $270. That equals a $20 to $35 CPM, against $10 to $30 typical for paid ads, but reaches a niche buyer audience. Because this is a manufacturer account, it fits complementary guitar-adjacent brands such as strings, pedals and amplifiers, and any partnership should be confirmed directly.

Written from Kiesel Guitars's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Kiesel Guitars can edit or remove this page at any time.

Questions about Kiesel

How much does Kiesel Guitars charge for a sponsored video?

Starbooked estimates $150 to $270 per sponsored video, based on about 7,600 median views and a $20 to $35 CPM. This is an estimate, and as a company channel it may not take sponsors.

What does Kiesel Guitars post about on YouTube?

The channel posts custom guitar and bass builds, finish options, artist playthroughs, shop walks with the founder and weekly live Q&A sessions, mostly about the brand's own instruments.

How do I contact Kiesel Guitars for a brand deal?

A sales email and phone number are listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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