Starbooked

KEIKO (@kinokeiko), a Japan-based creator who posts from Malaysia, makes simple, additive-free Japanese home cooking and Malaysian food videos. The channel has about 6.5K subscribers and a median of roughly 300 views per video, with about two uploads a year. Sponsored integrations are estimated at $150 to $250 per video, given the small view counts.

Why brands book KEIKO

Japanese home cook with a loyal food-focused audience for pantry and kitchen brands

  • About 300 median views per video, so a cost-effective test for small campaigns
  • Shorts make up about half of uploads, which gives a second low-cost format
  • Estimated rate of $150 to $250 per video, roughly $0.50 to $0.80 per 1,000 median views
Best forkitchen staples and seasoningscookbook and food-education campaigns
Watch forMedian views are very low and uploads are infrequent, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink80%
Travel20%
Formats
recipe tutorial, vlog, food review, market tour
Tone
friendly, casual
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 15 to 40 minutes for long-form

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.6%
Likes and comments per view on recent videos
Audience asks abouthow to make the recipe at homewhere to buy ingredients in Malaysiawhich Malaysian foods and souvenirs are worth trying
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
75%women
25%men
Countries
🇯🇵 Japan70%
🇲🇾 Malaysia20%
Other10%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
cookbooks
Affiliate links
Yes

The channel description links to a book on Amazon, and no sponsorship disclosures were found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recipe and travel content with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.5k3021
Instagram–––

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 20 days ago.

こんにちは キノケイコです。 このチャンネルでは 美味しく食べて、健康になりたい方へ "〇〇の素" を使わないで伝統的な基本調味料を 使ったシンプルで簡単な調理法を多くの人に伝えるため 調味料無添加の、体にやさしい お料理レシピ動画を公開しています。 【出版実績】 🔽おいしい!やせる!元気になる!身体をととのえる調味料 https://amzn.to/3b0pCbM 【Media】 🔽 Instagram https://www.instagram.com/keiko.kinokeiko/ 🔽公式LINE https://lin.ee/R3cbVHq
KEIKO キノケイコ 's own profile description on YouTube

Are you KEIKO キノケイコ ? Claim or remove this profile.

About KEIKO キノケイコ

KEIKO (@kinokeiko) posts Japanese home cooking videos built around simple recipes that avoid ready-made seasoning mixes, along with short food and travel clips filmed in Malaysia. Recent uploads include Malaysian dishes such as nasi lemak, market tours and souvenir guides. The channel is small, with about 6,500 subscribers and roughly 300 median views per video. Its audience is likely Japanese-speaking home cooks and travelers, based on the language of the content and comments, and this is an estimate.

The channel is an audience of home cooks interested in healthy, additive-free meals. The creator's book on seasonings is linked from the channel description. No sponsored integrations were found in recent videos, so brand work would be a first deal rather than a repeat. Sponsored integrations are estimated at $150 to $250 per video, which works out to about $0.50 to $0.80 CPM against the $20 to $35 CPM range used for long-form pricing and roughly $10 to $30 for paid ads. Brands seeking a low-cost test in the Japanese food niche should consider KEIKO.

Written from KEIKO キノケイコ 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. KEIKO キノケイコ can edit or remove this page at any time.

Questions about KEIKO

How much does KEIKO charge for a sponsored video?

Based on the channel's median views, the estimated rate is $150 to $250 per video. This is a low-cost estimate, and the final price depends on the format and deliverables agreed with the creator.

What does KEIKO post about on YouTube?

KEIKO posts Japanese home cooking recipes that avoid ready-made seasoning mixes, plus short food and travel clips filmed in Malaysia. Recent uploads include nasi lemak, market visits and souvenir guides.

How do I contact KEIKO for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

Similar creators

YouTube and other creators in japanese home cooking, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
村岡夢万 / Yuma Muraoka@yuma_muraoka · JP
japanese home cookingbento lunches23k89k$1770–310085
JoeyP@thejoeyp · GB
food and travelexpat life in thailand38k25k$500–87071
KawaCook/川クック[Japan]@kawacookjapan1270 · JP
outdoor cookingcamp food89k42k$170–34068
japanese home cookingfictional food recreation33k37k$730–128063
expat life singaporejapanese vlog54k38k$750–131061
Where Are We?!@wherearewe-yt · CA
food travelsoutheast asia travel29k15k$300–53060