Starbooked

Klok (@klokwotch), a watch channel based in Russia, reviews mechanical and quartz wristwatches, unboxings and collections. With about 11,200 subscribers, 3.3 million total views and a median of roughly 780 views per video, it posts about one video a week. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book klok

Russian watch reviewer with a dedicated, engaged niche audience

  • Median of about 783 views per video across 522 uploads
  • Engagement rate of 3.8 percent, with a like rate of 3.1 percent
  • Roughly 44 uploads in the past year, so the channel is active
Best forwatch retailerswatch brands launching new collectionscraft and accessory brands
Watch forMedian views are low relative to subscriber count, so reach per video is modest.

Brand fit report

Content

Topics, IAB taxonomy
Fashion & Style70%
Hobbies & Interests30%
Formats
product review, unboxing, hands-on showcase
Tone
analytical, enthusiastic
Language
Russian
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
2 to 4 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement3.8%
Likes and comments per view on recent videos
Audience asks aboutwhich watch model is worth buying at a given pricehow a specific movement or complication workshow a brand's new release compares with its predecessor
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
25%women
75%men
Countries
Russia85%
Belarus5%
Kazakhstan3%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
watches
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; several reviews link to retailer pages such as alltime.ru, but no paid placement is labelled.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Watch reviews and craft videos with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k78312

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 6 days ago.

Канал о часах, где вы найдете подборки часов, распаковки и обзоры механических и кварцевых часов. Хотите что-то рассказать? Пожалуйста, напишите на почту - она ниже. klokwotch@yandex.ru -- Заявление РКН - 6507339926
klok's own profile description on YouTube

Are you klok? Claim or remove this profile.

About klok

Klok is a Russian-language YouTube channel about wristwatches, covering mechanical and quartz models through reviews, unboxings and collection overviews. The channel posts roughly once a week, and most videos run two to four minutes. Recent uploads include reviews of new releases from brands such as Longines, Tudor, Ball and Lucky Harvey.

The channel reaches about 11,200 subscribers and a median of about 780 views per video, so the audience is best described as a small, engaged watch-enthusiast group. Its viewers are likely adult collectors and enthusiasts, mostly in Russia, though these figures are estimates rather than channel-provided data.

Brands interested in watches, watch retailers and craft accessory makers may find the channel useful. At an estimated $20 to $35 CPM, comparable to a paid ad CPM of $10 to $30, a sponsored video is priced around $150 to $250 based on median views.

Written from klok's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. klok can edit or remove this page at any time.

Questions about klok

How much does klok charge for a sponsored video?

Based on a median of about 783 views on long-form videos, a sponsored integration is estimated at $150 to $250 per video, at $20 to $35 per 1,000 median views. Rates are not published, so confirm terms directly with the creator.

What does klok post about on YouTube?

Klok posts Russian-language reviews and unboxings of mechanical and quartz wristwatches. Videos cover new releases, budget and luxury models, and homemade watch designs, usually running two to four minutes.

How do I contact klok for a brand deal?

Contact details, including the creator's public email, unlock on Starbooked for $0.80. Boosted creators can also be booked through Starbooked directly.

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