KNHB (@knhb4761), the official YouTube channel of the Royal Netherlands Hockey Federation (Koninklijke Nederlandse Hockey Bond) in the Netherlands, posts club governance, national team, and Hockey Foundation videos. It has about 4,000 subscribers, a median of 141 views per video, and uploads roughly 22 videos a year. Sponsored integrations are estimated at $150 to $250 per video.
Reach Dutch hockey clubs, parents, and volunteers through the national federation's official channel
- Official channel of the Royal Netherlands Hockey Federation with about 4,020 subscribers
- Median of 141 views per video, with the 2025 rules-change video reaching 21,158 views
- Estimated sponsored rate of $150 to $250 per video, roughly $20 to $35 CPM on median views
Brand fit report
Content
- Formats
- interview, event recap, short promotional clip, portrait series
- Tone
- informative, professional
- Language
- Dutch
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 8 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
The 'KNHB en Deloitte' video series (for example 'Renée van Laarhoven over duale ontwikkeling') is presented as a partner series, but the descriptions do not show a clear paid integration in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
The recent videos cover club governance, youth participation, and national team interviews with no concerning content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶KNHB Clubkracht - Samen weten wat werkt · 90 views
▶WK Hockey 2026 - KNHB Kennislab · 125 views
▶WK Hockey 2026 - Nederland · 144 viewsLast three uploads, latest 8 days ago.
Dit is het officiële YouTubeaccount van de Koninklijke Nederlandse Hockey Bond. Volg ons ook op: Facebook: https://www.facebook.com/KNHB.NL Twitter: https://twitter.com/KNHB_NL Linkedin: https://www.linkedin.com/company/knhb Instagram: https://www.instagram.com/knhb_nl Website: https://www.knhb.nl/
About KNHB
KNHB is the official YouTube channel of the Koninklijke Nederlandse Hockey Bond, the Royal Netherlands Hockey Federation. The channel publishes club governance guidance, Bestuurderstrofee award videos, national team interviews, and the Hockey Foundation portrait series, usually around 22 uploads per year.
The audience is most likely Dutch hockey club board members, volunteers, coaches, and parents of junior players. These viewer estimates are inferred from the content and are not platform-reported figures. Most videos attract a few hundred views, with occasional spikes for rules updates.
The channel does not show a clear recent sponsorship pattern. Based on the median of 141 views, a sponsored integration would fall within an estimated $150 to $250 per video, which compares with the typical $10 to $30 CPM for paid ads. Brands targeting Dutch sports communities should book it.
Written from KNHB's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. KNHB can edit or remove this page at any time.
Questions about KNHB
How much does KNHB charge for a sponsored video?
The estimated range is $150 to $250 per video, based on a median of 141 views on long-form uploads. This is an estimate from public data, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does KNHB post about on YouTube?
KNHB posts club governance guidance, Bestuurderstrofee award videos, national team interviews, event recaps from the WK Hockey 2026, and the Hockey Foundation portrait series. Most videos are short and in Dutch.
How do I contact KNHB for a brand deal?
Contact details for KNHB unlock on Starbooked for $0.80. The channel is not currently boosted, so booking happens directly with the federation rather than through Starbooked.