Starbooked

Knorr Deutschland

@knorrdeutschland · DE · DE

Knorr Deutschland (@knorrdeutschland), a German food brand channel from Germany, posts quick recipes, air fryer hacks and short cooking clips. The channel has about 2,200 subscribers and a median of 370 views per video, with roughly one upload per week over the last year. Sponsored integrations are estimated at $150 to $250 per Short video.

Why brands book Knorr

Brand-owned German food channel with short recipe clips built around Knorr products

  • Median of 370 views per video across 61 uploads
  • Top recent recipe clip reached 1,246 views
  • About 28 uploads in the last 90 days, roughly two per week
Best forfood and seasoning brand awarenessair fryer product launches
Watch forThis is the brand's own channel, so it is unlikely to accept third-party sponsorships; consider it a reference rather than a creator booking.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle15%
Formats
short vertical recipe clips, product integration clips, creator challenge videos
Tone
playful, upbeat
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 40 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to make the recipe at homewhich Knorr product is usedhow long the air fryer cooking takes
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
60%women
40%men
Countries
🇩🇪 Germany90%
🇦🇹 Austria5%
🇨🇭 Switzerland5%
LanguagesGerman 95%English 5%

Commercial

100%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Knorr
Categories promoted
packaged foods, seasonings, sauces
Affiliate links
No

Recent videos such as 'Knorr Kitchen Concert - So klingt der perfekte Crunch' and 'CRISPY BAO BUNS' promote Knorr products, and the channel is the brand's own account.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recipe and food content with no flagged titles; the channel is brand-owned.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.2k37028
Instagram–––

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers21 / 50
Activity Uploads in the last 90 days28 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 3 days ago.

Willkommen bei Knorr Deutschland 💚🍝 Hier gibt’s alles, was deine Küche ein kleines bisschen leckerer macht: schnelle Rezepte, Airfryer-Hacks, crunchy Food-Momente und ganz viel Inspiration für jeden Tag 👀✨ Ob Feierabend-Pasta, juicy Nuggets oder der „ich hab nix zuhause“-Moment - wir sind am Start 🍅🫶 Easy Rezepte, big flavour & good vibes only. Neue Videos jede Woche 🍴 WEBSITE: https://www.knorr.com/de/home.html Instagram: https://www.instagram.com/knorrdeutschland/ ________________________________________________________________________________ Impressum: Anschrift: Unilever Deutsch
Knorr Deutschland's own profile description on YouTube

Are you Knorr Deutschland? Claim or remove this profile.

About Knorr Deutschland

Knorr Deutschland is the German YouTube channel of the food brand Knorr, operated by Unilever Deutschland GmbH according to its website and imprint. The channel posts short vertical recipe videos, air fryer hacks and creator challenges, most under 40 seconds long, with a steady pace of about one upload per week.

The audience is estimated to be mostly German-speaking adults, skewing towards the 25 to 34 and 35 to 44 age groups. Viewer counts are modest, with a median of 370 views and 2,200 subscribers, so the channel functions mainly as a brand-owned content hub.

Because this is a brand account rather than an independent creator, it is best suited for brands studying food content formats. Estimated rates are $150 to $250 per Short, which is about $4 to $8 per 1,000 median views, compared with $10 to $30 CPM for paid ads.

Written from Knorr Deutschland's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Knorr Deutschland can edit or remove this page at any time.

Questions about Knorr

How much does Knorr Deutschland charge for a sponsored video?

Knorr Deutschland is a brand-owned channel, so it does not typically take third-party sponsorships. Starbooked estimates $150 to $250 per Short video based on its 370 median views, but that figure is only a reference.

What does Knorr Deutschland post about on YouTube?

The channel posts short German-language recipe videos, air fryer hacks and creator challenges built around Knorr products. Most clips run under 40 seconds and are posted about once a week.

How do I contact Knorr Deutschland for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but as a brand-owned account, Knorr Deutschland is more likely to be reached through its corporate marketing team than as a creator.

Similar creators

YouTube and other creators in quick recipes, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Ben Whipped This Up@benwhippedthisup · GB
quick recipestakeaway at home2.9k1.9k$150–25074
KawaCook/川クック[Japan]@kawacookjapan1270 · JP
outdoor cookingcamp food89k42k$170–34068
make-ahead mealsbudget cooking85k44k$880–155067
Amelia is NOT a Chef@ameliaisnotachef · US
home cookingquick recipes3.7k1.7k$150–25065
Unsere Bayerischen Bauern@unserebayerischenbauern · DE
bavarian agricultureregional food21k13k$250–44059
japanese home cookingschool lunch recipes16k9.2k$150–25055