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Know Your Gear Podcast

Hosted by Phillip McKnight

Know Your Gear Podcast, hosted by Phillip McKnight, covers guitars, amps, pedals and the music industry, with 20+ years of industry experience behind its commentary. The show has 495 episodes released roughly every 6 days, with a median length of about 2 hours. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of $90 to $625 per host-read mid-roll.

Why brands sponsor Know Your Gear Podcast

Guitar gear audience of long-running, highly rated show with an engaged listener base

  • 495 episodes since 2017 with a 4.8 average Apple Podcasts rating from 328 ratings
  • Long episodes of about two hours give ad breaks sustained listening time
  • Consistent weekly cadence on Buzzsprout, with recent episodes covering gear pricing and brand news
Best forguitar and amp brandspedal and accessory makersmusic retail
Watch forDownload estimates are inferred from Apple ratings, not measured, so verify before committing budget.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Hobbies & Interests20%
Business10%
Formats
solo monologue, commentary on industry news, interview
Tone
candid, opinionated
Language
English
Production
Clean, edited audio
Typical length
about 115 to 125 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 328 Apple ratings places the show in the 200 to 1,000 band (5,000 to 25,000 per episode), supported by 495 episodes, weekly cadence, Buzzsprout hosting and Podcast Index popularity of 9.
Audience asks aboutWhy guitar prices keep risingWhether modelers make pickups matterHow Fender and other guitar brands compare on quality
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
15%women
85%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed lists a Patreon 'Support this Podcast' funding link, and no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles cover guitar pricing, brand news and gear reviews, with no explicit flag in the feed (explicit=0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 82 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 6 days.

The Know Your Gear Podcast is where guitar players come for straight talk about guitars, amps, pedals, the music industry, and everything in between. Hosted by Phillip McKnight, each episode combines 20+ years of industry experience with honest opinions, gear advice, behind-the-scenes insight, and answers to the questions guitar players actually care about.
Know Your Gear Podcast's own show description from the podcast feed

Do you make Know Your Gear Podcast? Claim or remove this page.

About Know Your Gear Podcast

Know Your Gear Podcast is a guitar gear show hosted by Phillip McKnight, covering guitars, amps, pedals, the music industry and the questions guitar players ask, according to the show's feed and description. Recent episodes focus on guitar pricing, brand decisions and gear reviews, with a candid, commentary-led format and an interview segment on some episodes. The show has released 495 episodes since May 2017, roughly every six days, with a median length of about two hours.

Apple Podcasts shows a 4.8 average rating from 328 ratings. The show's audience is estimated, not measured: based on the rating count and show history, we estimate 5,000 to 25,000 downloads per episode, weighted toward English-speaking guitar players in the United States. The feed shows no sponsor mentions, and the show funds itself through a Patreon link.

At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost about $90 to $625 per episode. The show suits guitar, amp, pedal and music retail brands that want to reach hands-on players. Source: the RSS feed, Podcast Index and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Know Your Gear Podcast can edit or remove this page at any time.

Questions about Know Your Gear Podcast

How much does Know Your Gear Podcast charge for a podcast sponsorship?

Estimated rates for a host-read mid-roll run about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Actual pricing depends on the sponsor and the placement.

What is Know Your Gear Podcast about?

The show covers guitars, amps, pedals and the music industry, with commentary on gear pricing, brands and reviews. It is hosted by Phillip McKnight and has released 495 episodes since 2017.

How do I contact Know Your Gear Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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