Starbooked

K.N.V.B. (@knvb), the official YouTube channel of the Royal Netherlands Football Association in the Netherlands, posts short football clips, futsal cup highlights and amateur club features. The channel has about 41,000 subscribers and roughly 5,400 median views per video, uploading about 20 videos a year. Indicative sponsored rate is $150 to $250 per video.

Why brands book K.N.V.B.

Official Dutch football federation channel reaching a loyal national football audience

  • About 41,300 subscribers and 28 million lifetime views on the channel
  • Median views of about 5,400 per video, with peaks above 100,000 on amateur club features
  • No sponsored content in the last 50 videos, so brand integrations would be a first
Best forsports equipment and apparelfamily food and snacksamateur sport participation campaigns
Watch forUpload pace is slow, about 20 videos a year, so reach depends on timing and clip selection.

Brand fit report

Content

Topics, IAB taxonomy
Association Football70%
Sports30%
Formats
short vertical clips, match highlights, feature interviews
Tone
upbeat, community-focused
Language
Dutch
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for most Shorts, 4 to 7 minutes for highlights

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.8%
Likes and comments per view on recent videos
Audience asks abouthow to join or find an amateur clubmatch results and highlightswhich players appear in featured clips
Age
20%18-24
25%25-34
25%35-44
30%45+
Gender
35%women
65%men
Countries
Netherlands90%
🇧🇪 Belgium4%
LanguagesDutch 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles are light and family-oriented, such as 'Hulde aan de Hekkensluiters' and 'Zakje snoep voor 50 cent?'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube41k5.4k1
X–––
Instagram–––

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 2 days ago.

Bij KNVB blijf je op de hoogte van alles over betaald- en amateurvoetbal. KNVB is de officiële account van de Koninklijke Nederlandse Voetbal Bond op YouTube. Voetbal is volkssport nummer één. De KNVB is met meer dan 1,2 miljoen leden de grootste sportbond van Nederland. Wekelijks organiseert de voetbalbond, samen met 3.200 verenigingen, ongeveer 33.000 wedstrijden. Op velden en in zalen nemen mannen, vrouwen, jongens en meisjes het daarbij tegen elkaar op met een sportieve en sociale doelstelling. Abonneer je op het YouTube kanaal van de KNVB! https://www.youtube.com/channel/UCOAtaixjUo0yW
K.N.V.B.'s own profile description on YouTube

Are you K.N.V.B.? Claim or remove this profile.

About K.N.V.B.

K.N.V.B. is the official YouTube channel of the Koninklijke Nederlandse Voetbal Bond, the Royal Netherlands Football Association. It posts short Dutch-language football clips, amateur club features, futsal cup finals and highlights, and the channel publishes roughly 20 videos a year. Most titles are light and playful, often built around the #VierHetVoetbal campaign.

The audience is estimated to be mostly Dutch, skewing male and older than typical YouTube audiences. Viewers are likely football players, club volunteers, parents and fans of the national teams. Median views are about 5,400 per video, with the strongest clips reaching six figures.

The channel has no sponsored content in its recent history. Indicative pricing is $150 to $250 per video, which works out to roughly $28 to $46 per 1,000 median views on this long-form mix, or about $5 to $8 per 1,000 on Shorts. That is a CPM comparable to or above the $10 to $30 typical for paid ads. Brands seeking Dutch amateur football audiences should consider booking.

Written from K.N.V.B.'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. K.N.V.B. can edit or remove this page at any time.

Questions about K.N.V.B.

How much does K.N.V.B. charge for a sponsored video?

Indicative rates are $150 to $250 per video, based on about 5,400 median views and the channel's Shorts-heavy mix. The channel has not published rates and has no prior sponsored content, so terms would be negotiated directly.

What does K.N.V.B. post about on YouTube?

The channel posts short Dutch football clips, amateur club features, futsal cup highlights and national team content. Many titles use the #VierHetVoetbal campaign tag and follow a playful, community-focused tone.

How do I contact K.N.V.B. for a brand deal?

Contact details unlock on Starbooked for $0.80. This creator is not boosted, so direct booking goes through the KNVB contact channels listed on their website.

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