Starbooked

拘り -Kodawari-

@kodawari.official · JP · JA

拘り -Kodawari- (@kodawari.official) is a Japanese craft documentary channel from Japan, profiling artisans, workshops and traditional techniques. With about 91,700 subscribers and a median of roughly 4,500 views, it posts about 14 videos a year. Sponsored integration rate: $150 to $250 per video.

Why brands book 拘り

Japanese artisan films with an engaged, craft-minded audience

  • Median of about 4,456 views and a 90th percentile near 69,500 views show a reach that spikes on longer films.
  • Around 14 uploads a year gives a steady cadence for a campaign spread across several months.
  • Subscriber base of about 91,700 with a 0.99% like rate points to an audience that engages with process content.
Best forhandmade and craft product brandsJapanese regional or heritage brandstools and materials brands
Watch forAudience is mostly Japanese-speaking, and median views are modest, so reach depends on video length and topic.

Brand fit report

Content

Topics, IAB taxonomy
Hobby45%
Lifestyle (sociology)30%
Food25%
Formats
artisan process documentary, multi-part series, product showcase
Tone
reverent, observational
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
1 to 3 minutes for Shorts-style clips, 8 to 12 minutes for long-form process films

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow a traditional craft is made step by stepwhere to buy the featured handmade goodshow long a product takes to make
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan55%
🇺🇸 United States15%
Other30%
LanguagesJapanese 80%English 20%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel's own crowdfunding campaign is promoted in recent uploads, but no third-party brands are named as sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions cover craft processes and a crowdfunding campaign with no sensitive content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube92k4.5k3
X–––
Instagram–––
TikTok–––

Benchmark score: 27 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest 7 days ago.

私たちは世界中の人々に、職人の『拘り -Kodawari-』を紹介します。 『Kodawari』とは何か? 物事に妥協せず、知識や経験を活かして、自分だけのスタイルを追求する精神や姿のこと。 『Kodawari』には、その人の価値観や人生観、人間性が表現されます。 そんな職人たちの『Kodawari』を紹介するのがこのチャンネルです。 ※字幕は翻訳アプリを使用しているため、製作者の意図とは異なる翻訳が行われることがございます。ご了承ください。 お問い合わせ✉️:kodawari.official@gmail.com ◾︎拘り-Kodawari- SNS 【Facebook】→https://www.facebook.com 【Instagram】→ https://www.instagram.com/kodawari.official/ 【Twitter】→https://twitter.com/kodawari_offi 【TikTok】→https://www.tiktok.com/@kodawari.official
拘り -Kodawari-'s own profile description on YouTube

Are you 拘り -Kodawari-? Claim or remove this profile.

About 拘り -Kodawari-

拘り -Kodawari- is a Japanese documentary channel that profiles artisans and the processes behind traditional handmade goods, from charcoal and bamboo crafts to aprons, bricks and red bricks. Videos are a mix of short clips and long process films, with about 14 uploads over the past year. Per the channel's own description, the team focuses on craftsmanship and a personal sense of kodawari, meaning uncompromising attention to detail.

The audience is estimated to be mostly Japanese-speaking adults interested in craft, food and slow-living topics, with a meaningful share of international viewers following English subtitles. Median views sit around 4,500 per video, and the channel has about 91,700 subscribers. Sponsorships have not been seen; the channel's recent uploads promote its own crowdfunding project.

At a rate of $150 to $250 per video, the cost works out to roughly $20 to $35 CPM on median views, which compares with the typical $10 to $30 CPM for paid ads. Brands selling handmade goods, tools, or Japanese heritage products should consider booking this channel.

Written from 拘り -Kodawari-'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 拘り -Kodawari- can edit or remove this page at any time.

Questions about 拘り

How much does 拘り -Kodawari- charge for a sponsored video?

Based on median views of about 4,456 and long-form pricing, a sponsored integration typically falls between $150 and $250 per video. Final pricing depends on format, length and usage rights, so confirm directly with the channel.

What does 拘り -Kodawari- post about on YouTube?

The channel documents Japanese artisans and traditional crafts, showing how items such as aprons, bricks, charcoal, bamboo toys and cutting boards are made. It also covers local food and craft shops. Most videos are in Japanese, with some English-language films.

How do I contact 拘り -Kodawari- for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.

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