Starbooked

Kolesa News (@kolesanews4975), a Russian-language automotive news channel run by the Kolesa.ru online magazine, publishes about 50 short videos a year covering new car launches, interiors and sales data. Its channel has roughly 1,800 subscribers and a median of about 900 views per video. Sponsored integrations are estimated at $150 to $250 per video. Its website describes a team of editors and reviewers working since 1998.

Why brands book Kolesa

Russian car news channel reaching about 900 median views per short

  • Median of roughly 900 views per video across about 50 uploads in the past year
  • Shorts make up 24 percent of output, so ad-read rates sit at the lower Shorts tier
  • Consistent new-car coverage gives automakers and dealers a steady Russian-language slot
Best forauto dealer launchesvehicle accessoriesautomotive service brands
Watch forSmall audience and low engagement; viewer comments are sparse.

Brand fit report

Content

Topics, IAB taxonomy
Automotive90%
News10%
Formats
short news clip, interior walkthrough, sales roundup
Tone
informative, concise
Language
Russian
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutwhich new cars are launching in Russiahow a model's interior compares to rivalswhat the price and specs of a new model are
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
30%women
70%men
Countries
Russia90%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover vehicle launches, interiors and sales statistics with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.8k90923
X–––

Benchmark score: 73 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days23 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 3 days ago.

KOLESA.RU Автомобильный онлайн-журнал. Новости и аналитика, статьи, тест-драйвы новинок и огромная база знаний по подержанным машинам. Since 1998. ************************************************ Где нас найти? https://www.kolesa.ru/ Telegram: https://t.me/realkolesaru VK: https://vk.com/kolesa_ru Twitter: https://twitter.com/kolesa_ru ************************************************ Неиссякаемый источник новостей, новинок и премьер, профессиональных тест-драйвов и статей на автомобильную тематику. Новые материалы выходят каждый день без выходных, а новостной отдел работает круглосуточно, оп
Kolesa News's own profile description on YouTube

Are you Kolesa News? Claim or remove this profile.

About Kolesa News

Kolesa News is the YouTube channel of the Russian automotive magazine Kolesa.ru, which has operated since 1998. The channel posts short news clips and interior walkthroughs covering new car launches, Russian sales results and model updates, roughly 50 videos per year with a median length near 65 seconds.

The audience is estimated to be Russian-speaking car buyers and enthusiasts, mostly aged 25 to 44. Median views sit near 900 per video, with about 1,800 subscribers. Views are modest and engagement is low, so the channel is better suited to steady visibility than to viral reach.

No sponsored content was found in recent uploads. Based on its view counts, a typical sponsored integration would fall in the $150 to $250 range per video, which is the minimum on Starbooked. Compared with paid ads at a $10 to $30 CPM, this is a sponsored CPM of $20 to $35 per 1,000 views, so it is priced above standard ad rates. Automotive brands targeting Russian buyers should consider it.

Written from Kolesa News's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Kolesa News can edit or remove this page at any time.

Questions about Kolesa

How much does Kolesa News charge for a sponsored video?

Estimated rates for Kolesa News fall between $150 and $250 per video, based on a median of about 900 views and a long-form rate of $20 to $35 per 1,000 views. Actual pricing should be confirmed directly with the channel.

What does Kolesa News post about on YouTube?

The channel posts short automotive news clips about new car launches, interior walkthroughs, model updates and monthly Russian car sales results. Most videos run about a minute and are in Russian.

How do I contact Kolesa News for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked through Starbooked directly.

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