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KQED's The California Report is a daily statewide news program from public broadcaster KQED, covering public policy, wildfires, prisons, elections and communities across California. It has about 1,000 episodes in its feed, publishes every weekday, and runs roughly 9 to 10 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a rate of $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor KQED's The California Report

Daily statewide news with a 1,000-episode archive and loyal public radio listeners

  • Publishes every weekday with episodes around 9 to 10 minutes, easy to fit into a daily routine
  • Covers California policy, wildfires, elections and communities, with Apple Podcasts ratings averaging 4.5 from 403 ratings
  • Long-running KQED public radio newsroom brand with an archive of more than 1,700 episodes on Apple
Best forRegional brand awareness in CaliforniaFinancial services, insurance and home services
Watch forPublic radio news stations may restrict commercial placements; confirm ad policy before booking.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics20%
Environment10%
Formats
news report, field reporting, interview
Tone
serious, informative
Language
English
Production
Studio production
Typical length
9 to 10 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 403 Apple ratings places it in the 200 to 1,000 or 1,000 to 5,000 band; the show is a long-running public radio news program with daily cadence, high Podcast Index popularity (9), and a Megaphone host, shifted to the upper bands.
Audience asks aboutWhat is happening with California wildfires and climate policyHow state government decisions affect my regionWhat changes in prisons, elections and public services
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Recent titles cover prison use-of-force incidents and wildfires, which are sensitive news topics; the show carries no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

KQED's statewide radio news program, providing daily coverage of issues, trends, and public policy decisions affecting California and its diverse population.
KQED's The California Report's own show description from the podcast feed

Do you make KQED's The California Report? Claim or remove this page.

About KQED's The California Report

KQED's The California Report is a daily news program from the public broadcaster KQED, covering statewide policy, wildfires, prisons, elections and communities across California. According to the show's feed, it has about 1,000 episodes and publishes every weekday, with episodes typically running 9 to 10 minutes.

The show is hosted on Megaphone and listed on Apple Podcasts with 403 ratings and an average of 4.5 stars. Audience figures are estimates: the show likely reaches roughly 20,000 to 80,000 downloads per episode, skewing toward adults aged 35 and over in California. No sponsor mentions were found in the feed.

Advertisers seeking California regional reach can estimate a host-read mid-roll at roughly $360 to $2,000 per episode, based on the estimated download range. Regional services, insurance and home brands are the most natural fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. KQED's The California Report can edit or remove this page at any time.

Questions about KQED's The California Report

How much does KQED's The California Report charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is roughly $360 to $2,000 per episode. Final pricing depends on the show's ad policy and placement.

What is KQED's The California Report about?

It is a daily statewide news program from KQED covering California policy, wildfires, prisons, elections and local communities, with episodes around 9 to 10 minutes.

How do I contact KQED's The California Report about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in california news, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
daily newscalifornia news15k–$90–62041