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krepcomru

@krepcomru · RU · RU

krepcomru (@krepcomru), a Russian channel run by hardware supplier Krepkom, posts fastener and tool reviews, tests and comedic store clips. It has about 6,000 subscribers and a median of roughly 1,100 views per video, uploading around 50 videos a year, mostly Shorts. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book krepcomru

Russian hardware store channel reaching DIY buyers through practical fastener tests

  • Median of about 1,145 views per video across 692 uploads
  • Around 50 uploads in the past year, with most recent output on Shorts
  • Estimated rate $150 to $250 per video, roughly $4 to $8 CPM equivalent for Shorts-heavy output
Best forhardware and tool brandsDIY product launches in Russian-speaking markets
Watch forSmall audience and a channel that is largely self-promotional; sponsored content has no track record here.

Brand fit report

Content

Topics, IAB taxonomy
Home Improvement45%
Humor30%
Business Products25%
Formats
short vertical clips, product explainer videos, tests and comparisons, comedic store sketches
Tone
practical, playful
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutwhich fastener or anchor suits a given materialhow to remove or extract stuck bolts and rivetsdifferences between stainless steel, coated and standard hardware
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
20%women
80%men
Countries
Russia95%
Kazakhstan3%
Belarus2%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
fasteners, hardware tools, rigging equipment
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own store and catalog, with product links in descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Videos are light workplace humor and product tests with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6k1.1k29

Benchmark score: 54 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers24 / 50
Activity Uploads in the last 90 days29 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 16 days ago.

«Крепком» - один из ведущих российских поставщиков крепежа, оснастки и инструмента. Здесь представлены практичные видеообзоры, лайфхаки, тесты и рекомендации по выбору крепежных изделий и инструментов. Канал ориентирован как на профессионалов, так и на любителей, предлагая полезные советы по подбору и использованию продукции. Заказ продукции - 8(800)333-21-68 / zakaz@krepcom.ru Сотрудничество - сeo@krepcom.ru
krepcomru's own profile description on YouTube

Are you krepcomru? Claim or remove this profile.

About krepcomru

krepcomru is the YouTube channel of Krepkom, a Russian supplier of fasteners, fittings and hardware tools. The channel publishes short product explainers, material and coating comparisons, and humorous store clips, mostly as vertical Shorts. Its catalog is largely self-promotional, with product links in descriptions and no sponsored videos in the last 50 uploads.

Estimates suggest the audience is mostly adult men in Russia who work on home repairs or trade projects, though this is inferred from content rather than channel analytics. Recent videos draw a median of roughly 1,100 views, with about 6,000 subscribers overall. Viewing is driven by Shorts rather than long-form content.

Brands in hardware, tools or rigging may find the channel useful for reaching practical buyers. Sponsored integrations are estimated at $150 to $250 per video, equivalent to roughly $4 to $8 CPM on Shorts views, compared with typical paid-ad CPMs of $10 to $30.

Written from krepcomru's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. krepcomru can edit or remove this page at any time.

Questions about krepcomru

How much does krepcomru charge for a sponsored video?

The estimated rate is $150 to $250 per video, based on the channel's median of about 1,100 views and its Shorts-heavy output. Rates are indicative and should be confirmed directly with the creator before booking.

What does krepcomru post about on YouTube?

The channel posts short product explainers on fasteners, anchors and hand tools, plus material comparisons and humorous clips from its store. Most content is under a minute long and presented in Russian.

How do I contact krepcomru for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and agree a rate without leaving the platform.

Similar creators

YouTube and other creators in fasteners, ranked by score.

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OneMonroe@onemonroe · US
industrial hardwarefasteners2.7k212$150–25024