Kritya Foundation
Kritya Foundation (@krityafoundation) is a US foundation teaching and performing Kuchipudi, Indian classical dance, led by founder Yamini Kalluri. It has about 87,000 subscribers and a median of 5,000 views, with roughly one upload a week. Sponsored videos are estimated at $150 to $250 each. Its dance-and-mythology Shorts reach up to 138,000 views.
Classical dance foundation with 87,000 subscribers and a few Shorts above 100,000 views
- Two Shiva Shakti Shorts reached 86,000 and 138,000 views against a 5,000 median, so one theme can break out.
- About 50 uploads in the past year, 12 in the last 90 days.
- Engagement is 3.3 percent, above typical for the size, with a niche arts audience.
Brand fit report
Content
- Formats
- short dance performances, class and workshop clips, rehearsal and artist spotlights
- Tone
- artistic, educational
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; promotion is limited to the foundation's own classes and the Synesthesia showcase.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is classical dance and music; titles such as Shakti & Female Sensuality refer to mythological dance themes, not explicit material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 87k | 5.1k | 12 |
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A Kuchipudi Warmup session in the Colorado Sun · 1.1k views
▶Baroque music x Indian crossover dance (Vijay Gupta | Yamini · 1.1k views
▶Shakti & Female Sensuality · 87k viewsLast three uploads, latest 3 days ago.
Kritya Foundation’s mission is to preserve and further the tradition of the Indian classical dance style Kuchipudi and Carnatic Music by providing dance classes, workshops, community engagement programs, performances, lectures and demonstrations in the US & beyond. About the Founder: Yamini Kalluri is a professional Kuchipudi dancer, choreographer, and founder of Kritya Foundation, based in the United States. Trained in traditional Kuchipudi in India and in Ballet and Modern dance in the US, she creates powerful crossover works blending Indian classical dance with Western classical music. H
About Kritya Foundation
Kritya Foundation (@krityafoundation) is a US-based foundation that preserves and teaches Kuchipudi, an Indian classical dance form, along with Carnatic music. The channel is led by founder and choreographer Yamini Kalluri and posts short performance clips, class and workshop footage, crossover pieces set to Baroque and Western classical music, and artist and student spotlights. It has about 87,000 subscribers and has posted about once a week over the past year.
Typical videos run one to two minutes and draw a median of about 5,000 views, with a few mythology-themed Shorts passing 80,000. Audience details are estimates, not measured data, and point to dance learners and Indian classical arts fans, mainly in the US and India. No sponsored content appears in recent videos.
A sponsored video is estimated at $150 to $250, the minimum tier, which is $20 to $35 per 1,000 views against the $10 to $30 typical for paid ads. It suits arts organizations, dance and music schools, and cultural events looking for a focused audience.
Written from Kritya Foundation's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Kritya Foundation can edit or remove this page at any time.
Questions about Kritya
How much does Kritya Foundation charge for a sponsored video?
With a median of about 5,000 views, a sponsored integration is estimated at $150 to $250 per video, which is the minimum tier. Pricing for a longer performance feature would be set by the foundation.
What does Kritya Foundation post about on YouTube?
The channel posts Kuchipudi dance performances, class and workshop clips, Carnatic and Western classical crossover pieces, rehearsal footage and spotlights on students and guest artists, mostly as videos under two minutes.
How do I contact Kritya Foundation for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel lists two foundation email addresses. Boosted creators on Starbooked can be booked directly through Starbooked.
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