Starbooked

Kultusministerium Niedersachsen

@kultusministeriumniedersachsen · DE

Kultusministerium Niedersachsen (@kultusministeriumniedersachsen) is the official YouTube channel of the Lower Saxony state ministry of education in Germany. It publishes podcasts, ministerial statements, school events and career videos with about 1,220 subscribers and roughly 750 median views. Uploads run about once a month, and no sponsored integrations appear, so brand work is not applicable.

Why brands book Kultusministerium

Official Lower Saxony education channel reaching German parents and educators

  • About 1,220 subscribers and roughly 750 median views per video
  • Around 12 uploads in the last 365 days, with recent podcast episodes running near 3,000 views
  • Median duration of 172 seconds, with podcast episodes much longer
Best forpublic information campaignseducation-sector recruitment
Watch forGovernment channel with political content; brand deals are unlikely and standard policy may restrict commercial placement.

Brand fit report

Content

Topics, IAB taxonomy
Education70%
Politics20%
Careers10%
Formats
podcast episodes, ministerial statements, event recaps
Tone
formal, informative
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 5 minutes for statements, 50 to 60 minutes for podcast episodes

Audience

Commercial intent0/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutWhat the new upper secondary school reform (Oberstufenreform) changesHow to become a Erzieher or ErzieherinHow schools in Lower Saxony handle digitalization and AI
Age
20%18-24
25%25-34
30%35-44
25%45+
Gender
55%women
45%men
Countries
🇩🇪 Germany95%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Content is official government communication on education policy, with political framing in ministerial statements such as 'Was bringt die Oberstufenreform?'

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.2k7506

Benchmark score: 56 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 5 days ago.

An dieser Stelle veröffentlicht das Niedersächsische Kultusministerium Beiträge. Impressum und Datenschutz: Anbieter gem. §5 Telemediengesetz und §55 Abs. 1 des Staatsvertrages über Rundfunk und Telemedien (Rundfunkstaatsvertrag - RStV): Niedersächsisches Kultusministerium, Hans-Böckler-Allee 5, 30173 Hannover Vertretungsberechtigt durch: Staatssekretär Marco Hartrich. Verantwortlich: Nds. Kultusministerium, Referat Presse- und Öffentlichkeitsarbeit. Hinweis gemäß EU-Datenschutz-Grundverordnung: Behördliche Datenschutzbeauftragte Hedwigstr. 19 30169 Hannover Tel.: 0511/120-7342 E-Mail: datens
Kultusministerium Niedersachsen's own profile description on YouTube

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About Kultusministerium Niedersachsen

Kultusministerium Niedersachsen (@kultusministeriumniedersachsen) is the official YouTube channel of the Lower Saxony state ministry of education in Germany. It posts ministerial statements, school visits, the podcast 'Bildung GROSS denken' and career videos for early childhood educators. The channel has about 1,220 subscribers and a median of roughly 750 views per video, with about one upload a month. Its audience is likely German parents, teachers, students and education professionals, though this is an estimate.

No sponsored content or brand integrations appear in recent uploads. The channel is a public institution, so commercial partnerships are not part of its work. Rate estimates do not apply, since at the standard rule of $20 to $35 CPM it would fall below the $150 floor. Comparing with paid ads at $10 to $30 CPM, this channel is not a media buy option.

This channel suits public information campaigns and education-sector recruitment rather than commercial brands.

Written from Kultusministerium Niedersachsen's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Kultusministerium Niedersachsen can edit or remove this page at any time.

Questions about Kultusministerium

How much does Kultusministerium Niedersachsen charge for a sponsored video?

The channel shows no sponsored integrations and is an official state ministry channel, so it does not appear to sell sponsored placements. Estimated rates do not apply here.

What does Kultusministerium Niedersachsen post about on YouTube?

It posts ministerial statements, school visits, the 'Bildung GROSS denken' podcast and career videos for early childhood educators. Most content covers German school policy and education news in Lower Saxony.

How do I contact Kultusministerium Niedersachsen for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this public ministry channel does not appear to offer brand deals.