Starbooked

雑貨屋 KURAWANKA

@kurawanka3102 · JP · JA

KURAWANKA (@kurawanka3102), a lifestyle goods shop in Hirakata, Osaka, Japan, posts stationery and everyday-goods reviews on YouTube. The channel has about 1,560 subscribers and a median of 458 views per video, with roughly 40 uploads over the past year. Sponsored integrations are estimated at $150 to $250 per video, a value that rests on the median-view rule.

Why brands book 雑貨屋

Japanese stationery and lifestyle shop reviews reaching a local, shopping-minded audience

  • Median of 458 views per video across 131 uploads
  • Staff-picked product segments suit low-cost trial campaigns
  • Owned shop and online store give a direct point of sale for buyers
Best forstationery brands entering Japanhome goods launchesshop-linked promotions
Watch forViews are small and the channel has not run sponsored content, so results are untested.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests60%
Home & Garden25%
Shopping15%
Formats
product review, shop staff picks, event announcement
Tone
friendly, informative
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 4 minutes for shorts-style staff picks, 8 to 14 minutes for long reviews

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutWhich pen or stationery item is worth buyingHow does a product perform compared with a cheaper alternativeWhere to buy the featured goods
Age
20%18-24
35%25-34
30%35-44
15%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
stationery, household goods, personal care, sleep products
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a February 2026 video is labeled 忖度ない!案件なし! (no sponsorship, no favors).

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product reviews and shop introductions with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.6k4582
X–––
Instagram–––

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers37 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 32 days ago.

【雑貨屋さんのYouTubeチャンネルです】 KURAWANKAは、大阪府枚方市の商業施設「枚方ビオルネ」にあるアミューズメントなライフスタイル雑貨店です。 わたしたちが使ってよかった!使ってみたい!かわいい!おしゃれ!と、テンションがあがるモノを、 気持ちを込めてみなさんにオススメしたいのです。 そして、"モノ"だけじゃなく、体験・体感できる"コト"が溢れたお店づくりを目指しています。 ただの雑貨販売じゃないんです。お客様との距離を近く、ハートフルで感動のある雑貨店で、2020年にはオンラインショップも始めました。 最新で、ハイセンスで、でもめっちゃ身近。 いつ来ても楽しいと思ってもらえるお店であり続けられるように。日々パワーアップしています。 ーーーーーーーーーー ▼ KURAWANKA 公式サイト・オンラインショップ https://zakka-kurawanka.com/ ▼ KURAWANKA 公式Instagram https://www.instagram.com/kurawanka.zakka/ ▼ KURAWANKA 公式Facebook https://www.facebook.com/kurawankaec ▼ KURAWANKA 公式Twitter https://twitter.com/kurawanka_ec
雑貨屋 KURAWANKA's own profile description on YouTube

Are you 雑貨屋 KURAWANKA? Claim or remove this profile.

About 雑貨屋 KURAWANKA

KURAWANKA is a lifestyle goods shop in Hirakata, Osaka, that also runs a YouTube channel reviewing stationery, household items and personal care products. The channel posts about two to four videos a month, mostly in Japanese, with staff picks and product comparisons. Its median video draws about 458 views, so the audience is best estimated as a small, local, shopping-minded group of Japanese viewers, and this is an estimate rather than a measured figure.

The channel's own website describes the shop's ethical and sustainable product focus, and the same site lists the shop's brand work with style table. No sponsored videos were found in the recent uploads. At an estimated $150 to $250 per video, a sponsored integration would sit well above the $10 CPM of typical paid ads on a per-view basis, so budget should be weighed against reach.

Brands in Japanese stationery, household or sleep-related goods that want a small, focused trial may find this channel a fit. Those seeking broad reach should look elsewhere.

Written from 雑貨屋 KURAWANKA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 雑貨屋 KURAWANKA can edit or remove this page at any time.

Questions about 雑貨屋

How much does KURAWANKA charge for a sponsored video?

Based on a median of 458 views and the long-form rate rule, a sponsored integration is estimated at $150 to $250 per video. Exact pricing is confirmed directly with the creator, and contact details unlock on Starbooked for $0.80.

What does KURAWANKA post about on YouTube?

KURAWANKA posts Japanese-language reviews of stationery, household goods and personal care products, along with shop event announcements and staff picks. Videos range from short clips to roughly 14-minute reviews.

How do I contact KURAWANKA for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked through Starbooked directly.

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