LACERS (@lacersofficial), the official channel of the Los Angeles City Employees' Retirement System in the United States, publishes retirement and health benefit explainers for City employees. The channel has about 3,070 subscribers and median views near 641 per video, with roughly six uploads a year. Sponsored integrations are not offered; the channel carries no brand deals.
Official public-sector retirement channel reaching City of Los Angeles employees directly
- Median view count is about 641 per video across 70 uploads.
- The top video, a 2023 family death benefit overview, reached 2,130 views.
- Audience is estimated to skew 45 and older, based on the channel's subject matter.
Brand fit report
Content
- Formats
- webinar recording, explainer video, event presentation
- Tone
- informational, formal
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 3 to 8 minutes, with occasional webinars over 1 hour
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
All recent titles cover pension, insurance and open-enrollment topics with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.1k | 641 | 2 |
Benchmark score: 29 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Congratulations on Your Retirement from the City of Los Ange · 320 views
▶Welcome to LACERS! · 187 views
▶LACERS 2025 Holiday Video · 937 viewsLast three uploads, latest 74 days ago.
Official Channel for the Los Angeles City Employees' Retirement System (LACERS). The content provided is exclusively relevant to Active and Retired Los Angeles City employees and their beneficiaries in regard to their retirement and health benefits. Any ads that viewers may see while on this channel are not endorsed by LACERS. LACERS Web & Mobile App Accessibility Statement The City of Los Angeles is committed to ensuring its websites and mobile applications comply with Title II of the Americans with Disabilities Act and its implementing regulations, including applicable technical standards.
About LACERS
LACERS is the official YouTube channel of the Los Angeles City Employees' Retirement System, the pension fund that serves active and retired City of Los Angeles employees and their beneficiaries. The channel posts retirement eligibility explainers, benefit overviews, health plan open-enrollment sessions and board-related webinars, usually as recorded presentations between 3 and 8 minutes long, with a few webinars running over an hour. Its audience is estimated to be mostly older City employees and retirees, and the channel has about 3,070 subscribers with a median of 641 views per video. The channel does not carry sponsored content, and its own description says ads shown on the page are not endorsed by LACERS. It is not a fit for brands seeking creator integrations; it may suit financial or insurance vendors who want to reach this specific public workforce through official, informational channels.
The channel uploads roughly six videos a year, clustered around open enrollment and retirement-process topics. Content is low-production and informational, and nothing in the recent catalog is promotional. Brands that want paid integrations should look elsewhere, since the publisher has no sponsorship program. The rate is not applicable, because no integration is offered; at $20 to $35 CPM for a sponsored placement versus the typical $10 to $30 CPM for paid ads, a standard creator integration would not be the right buy here.
The channel's audience appears to be a narrow, employment-linked group rather than general consumers, so reach is limited but targeted. Any outreach should go through the agency itself rather than a creator booking flow.
Written from LACERS's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LACERS can edit or remove this page at any time.
Questions about LACERS
How much does LACERS charge for a sponsored video?
LACERS does not offer sponsored videos. Its channel description states that ads shown on the channel are not endorsed by LACERS, and no brand integrations were found in the last 50 videos. Any paid placement would need to be arranged through the platform's ad tools.
What does LACERS post about on YouTube?
LACERS posts explainer videos and recorded webinars about City of Los Angeles retirement benefits, including eligibility, pension calculation, medical and dental plans, Medicare requirements and open enrollment. Most videos run between 3 and 8 minutes.
How do I contact LACERS for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but LACERS is a government agency that does not take sponsorships, so a brand deal is unlikely to be possible through any channel.
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