What ladidai Has to Say 💋
Diana "ladidai" Umana, @ladidaix, is a New York City-based pop culture journalist and multimedia storyteller covering music, hip hop, the creator economy and emerging tech. Her channel has about 3,000 subscribers and a 912 median view count, posting roughly one video a week. Sponsored integrations are quoted at $150 to $250 per Short, a modest rate reflecting her current reach.
Music-obsessed NYC interviewer with a loyal, engaged hip hop audience
- Median of 912 views per video with 3.5% engagement across recent uploads
- About 50 uploads in the past year, with 62% of content as Shorts
- Sponsored rates of $150 to $250 per Short, far below typical creator pricing
Brand fit report
Content
- Formats
- vertical short-form clips, long-form artist interviews, live event coverage
- Tone
- candid, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 4 to 30 minutes for interviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Titles and descriptions use strong language in music coverage, and a recent concert clip mentions a crowd tussle, though nothing graphic is shown.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3k | 912 | 12 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶NYFW WITH KENDRA SCOTT & JUSTINE SKYE · 137 views
▶XXL Freshman Chris Patrick on Kehlani & SZA, Jersey, and The · 48 views
▶D’Angelo & Bryson Tiller Inspired Him. Jack Harlow Introduce · 375 viewsLast three uploads, latest 26 days ago.
what's now, what's niche, and what's next. @ladidaix everywhere. Diana "ladidai" Umana is a pop culture journalist and multimedia storyteller based in NYC. Her work lives at the intersection of the internet and IRL, where she covers the music industry, the creator economy, emerging tech, and more with curiosity and clarity. She’s been published in NYLON, REVOLT, and Business Insider, and is known for sharp interviews and fresh angles. Chronically online enough to catch every trend, but outside enough to have her own taste, she’s always chasing the next story—from tweets to festivals, or a fou
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About What ladidai Has to Say 💋
Diana "ladidai" Umana runs the YouTube channel What ladidai Has to Say, handle @ladidaix, from New York City. The channel covers hip hop, R&B, the music industry, pop culture and the creator economy, mixing short Shorts clips with long-form artist interviews and event coverage. Her website and bio describe her as a pop culture journalist whose work has appeared in NYLON, REVOLT and Business Insider, and that background is visible in the interview-driven format.
The channel has roughly 3,000 subscribers and a median of about 912 views per video, with uploads running around once a week over the past year. Audience estimates suggest a largely English-speaking, US-based viewership skewing toward 25 to 34 year olds. Those figures are estimates, not platform-reported data.
Brands in music, streaming, beauty or fashion looking for an engaged niche audience may find value here. Sponsored integrations are quoted at $150 to $250 per video, which works out to roughly $4 to $8 CPM on Shorts-heavy views, compared with typical paid ad CPMs of $10 to $30.
Written from What ladidai Has to Say 💋's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. What ladidai Has to Say 💋 can edit or remove this page at any time.
Questions about What
How much does Diana Umana charge for a sponsored video?
Diana Umana, known as ladidai, is estimated to charge between $150 and $250 per sponsored video, based on her median views and Shorts-heavy format. Rates are estimates and should be confirmed directly with her before booking.
What does ladidai post about on YouTube?
ladidai posts hip hop and R&B artist interviews, music industry commentary, concert and festival coverage, and pop culture takes. Most uploads are short vertical clips, with occasional long-form interviews running several minutes.
How do I contact ladidai for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the listing for availability.
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