Starbooked

Stephan Landers (@landerselectric) is a San Diego, California electrician and C-10 licensed contractor who runs the Landers Electric channel. The channel posts mostly vertical Shorts about panel upgrades, EV charger wiring, and code questions, with about 66,500 subscribers and a median of roughly 13,000 views per video. He uploads close to weekly. Sponsored integrations are priced at $150 to $250 per video.

Why brands book Landers

Reach 66,500 subscribers of a licensed San Diego electrician and home-power audience

  • Median of about 13,370 views per video across the last 30 uploads.
  • Shorts-heavy channel: 88% of videos are Shorts, so sponsorships price at the lower Shorts rate.
  • A 330,000-view EV charger wiring Short shows reach for home-electrical topics.
Best forhome backup power productsev charging equipmentsmart home electrical hardware
Watch forMost content is trade-focused, so consumer lifestyle brands may see weaker fit.

Brand fit report

Content

Topics, IAB taxonomy
Technology60%
Lifestyle (sociology)40%
Formats
vertical short-form job clips, POV installation walkthroughs, product install reviews
Tone
practical, direct
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow to size wire for a breakerhow to install an EV chargerwhether a given wiring method is code compliant
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
15%women
85%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

10%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
EcoFlowLumary
Categories promoted
home backup power, outdoor lighting, ev charging equipment
Affiliate links
Yes

The 'Installing Lumary Permanent Outdoor Lights!' video description promotes Lumary permanent outdoor lights, and the EcoFlow Smart Home Panel 3 install videos feature the product.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is trade-focused electrical work with no flagged material in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube67k13k43

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers25 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest today.

Welcome to Landers Electric! I'm Stephan, a C-10 Electrical Contractor with 20+ years of experience. This channel is for aspiring electricians, apprentices, and homeowners. Get a raw, unfiltered look at installs through our POV series, including panel upgrades, recessed lighting, and service calls. 📚 Learn the NEC, conduit bending, wire pulling, and safety from a licensed contractor. 🎥 New videos weekly — subscribe to follow the journey. About the Expert: Stephan Landers is a C-10 Electrical Contractors License holder and founder of Landers Electrical Contracting Inc. He shares professional
Landers Electric's own profile description on YouTube

Are you Landers Electric? Claim or remove this profile.

About Landers Electric

Landers Electric is a YouTube channel run by Stephan Landers, a C-10 licensed electrical contractor and founder of Landers Electrical Contracting Inc. in San Diego, California. According to the channel description and the creator's website, the channel covers panel upgrades, recessed lighting, service calls, and code questions, mostly in vertical Shorts under 60 seconds. Viewer-level demographics here are estimates from titles and channel data, not verified figures.

The channel uploads close to weekly and has about 66,500 subscribers. The median video draws about 13,000 views, and one wiring explainer passed 329,000 views. Recent sponsored or affiliate placements include EcoFlow and Lumary products, mainly installed on camera. Integrations are priced at $150 to $250 per video, which is a Shorts rate of roughly $4 to $8 per 1,000 median views. That CPM sits below the $10 to $30 typical for paid ads.

Brands in home backup power, outdoor lighting, and EV charging hardware should consider this channel. It fits best where the buyer is a homeowner or trade professional in the Southern California region.

Written from Landers Electric's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Landers Electric can edit or remove this page at any time.

Questions about Landers

How much does Stephan Landers charge for a sponsored video?

Landers Electric's sponsored integrations are estimated at $150 to $250 per video, based on a Shorts rate of $4 to $8 per 1,000 median views. Final pricing depends on the brief, the product, and the number of deliverables requested.

What does Landers Electric post about on YouTube?

The channel posts short electrical installation clips, including panel upgrades, EV charger wiring, torque tips, and code explainers. It also features product installs such as EcoFlow home power and Lumary outdoor lights. Most videos run under a minute.

How do I contact Stephan Landers for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for the booking option.

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