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LaRue Performance

@larueperformance · US · EN

LaRue Performance (@larueperformance), a US builder of high-performance UTVs, side-by-sides, cars and bikes, posts turbo kits, dyno pulls and ECU tuning clips. The channel has about 5,400 subscribers and 1,588 median views per video, with roughly 10 uploads in 90 days, and sponsored integrations are quoted at $150 to $250 per Shorts-heavy video.

Why brands book LaRue

Dyno-proven UTV performance audience with consistent weekly uploads

  • Median of 1,588 views per video across the last 30 uploads
  • 35 uploads in the past 365 days keeps product mentions frequent
  • Shorts make up 54% of uploads, suited to fast demo clips
Best foraftermarket UTV partsengine tuning hardwarepowersports apparel
Watch forSmall channel; reach is modest and engagement is about 2.5% of views.

Brand fit report

Content

Topics, IAB taxonomy
Automotive70%
Motorsport20%
Hobbies & Interests10%
Formats
vertical short clips with dyno or track footage, workshop and installation walkthroughs, dyno pull videos
Tone
technical, energetic
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds, with occasional 2 to 5 minute install or dyno videos

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutWhat horsepower a given turbo kit reaches on stock internalsWhich clutch or ECU tune fits a specific UTV modelHow to install a primary clutch or turbo kit
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
10%women
90%men
Countries
🇺🇸 United States90%
🇨🇦 Canada5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
aftermarket UTV parts, engine tuning hardware
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; several recent videos tag component makers such as injector and ECU brands as part-supplier credits, not paid sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is motorsport and vehicle modification with no flagged themes in the recent titles; sand dune and drag racing footage is high-speed but not unsafe in framing.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.4k1.6k10
Instagram–––

Benchmark score: 48 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers37 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 18 days ago.

Building high performance cars, bikes, and UTVs is our thing. Along with ECU tuning, motor rebuilds, custom turbo kits, custom fabrication and much more. Check out our Facebook and Instagram pages for all the boost! https://www.facebook.com/LaruePerformance/ https://www.instagram.com/larueperformance/
LaRue Performance's own profile description on YouTube

Are you LaRue Performance? Claim or remove this profile.

About LaRue Performance

LaRue Performance is a US channel run by a builder of high-performance UTVs, side-by-sides, cars and motorcycles, with about 5,400 subscribers and 226 videos. It posts mostly vertical clips under a minute and longer dyno pulls, installation walkthroughs and ECU tuning sessions, along with its own turbo kits, clutches and fabrication work.

The audience is estimated to be mostly English-speaking UTV and powersports enthusiasts in the United States who care about horsepower numbers, reliability and parts compatibility. Viewers appear to watch for proof of what a kit makes on a dyno and how it performs on sand dunes and drag strips. The channel uploads roughly ten videos every 90 days.

The channel does not show paid sponsorships in its recent uploads. Based on median views, a sponsored integration is estimated at $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. Brands selling UTV performance parts should consider it.

Written from LaRue Performance's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LaRue Performance can edit or remove this page at any time.

Questions about LaRue

How much does LaRue Performance charge for a sponsored video?

Based on its median view count of about 1,588 and a Shorts-heavy upload mix, a sponsored video is estimated at $150 to $250 per video. This is an estimate from public data, not a published rate card, and the final price depends on the scope of the integration.

What does LaRue Performance post about on YouTube?

The channel posts about high-performance UTVs, side-by-sides and motorcycles. Content includes turbo kit demonstrations, dyno pull videos, ECU tuning sessions, clutch installation walkthroughs and drag or dune riding clips filmed in Arizona and Idaho.

How do I contact LaRue Performance for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.