平島利恵 | 洗濯研究家・4児ママ社長【Rinenna-リネンナ】
平島利恵 (@laundrychannel), a Japanese laundry researcher and founder of Heulie, runs a Shorts-heavy channel for the Rinenna soak detergent. About 23,400 subscribers, median views near 2,200 per video, and roughly 50 uploads a year. Sponsored integration rate estimated at $150 to $250 per video.
Laundry-focused Shorts channel with a 2,200-view median and a Japanese household audience
- Median of about 2,200 views per Short across 30 recent uploads, with a best recent video near 9,900 views
- About 38 uploads in the last 90 days keeps the feed fresh for seasonal laundry topics
- Demonstration format suits clear before-and-after proof for stain and odor products
Brand fit report
Content
- Formats
- vertical short demonstrations, before-and-after soak tests, product tips
- Tone
- practical, upbeat
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- laundry detergent, laundry accessories, bag and shoe care products
- Affiliate links
- Yes
Videos in the last 30 uploads link to Rinenna and Rakuten listings in their descriptions, which is brand-owned promotion rather than a paid sponsorship; no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is household laundry demonstrations with no concerning material; a Shorts title references blood stains on a blanket, which is handled neutrally.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 46 / 100
Public rule, same for everyone. How it works.
Recent videos
▶洗濯物にカメムシ、ついてない？😱 今日からできる対策3つ #shorts #カメムシ #洗濯 #部屋干し #秋 · 1.7k views
▶かわいい顔して、中は…😳 ぬいぐるみペンケースをつけ置きしたら、水が真っ黒 #shorts #洗濯 #ペンケース #つ · 2.1k views
▶隠してた理由、これでした😳 白クマ柄の間の血のシミ、つけ置きでここまで #shorts #洗濯 #タオルケット #シミ · 2.2k viewsLast three uploads, latest 2 days ago.
生涯で洗濯にかける時間は10,000時間以上。 その膨大な"見えない家事"を、もっと楽に、もっと快適にするために生まれた洗剤ブランド Rinenna（リネンナ）の公式チャンネルです。 「暮らしを快適に」をミッションに掲げる株式会社Heulie（ユーリエ）代表・洗濯研究家の平島利恵。 4児の母として日々の洗濯と向き合いながら、東日本大震災で紙おむつが手に入らなくなった経験から布おむつ専門店を起業。布おむつユーザーの「洗濯がつらい」という声から洗剤開発を決意し、NY在住中につけ置き洗いの着想を得て2017年にRinennaを発売しました。 カラダ由来のタンパク質汚れにフォーカスした酵素配合のつけ置き洗剤で、もみ洗い不要。黄ばみ・黒ずみ・加齢臭をつけ置きだけでごっそり落とします。あえて製品数を絞り込み、廃棄を前提としないサステナブルなものづくりで、ECを中心に全国展開中。 毎日の"洗濯"を"ケア"へ。大切な一枚を守り、暮らしと心を軽くする。正しく役立つ洗濯の知識をこのチャンネルからお届けします。 洗濯が変われば、人生が変わる。 著書『洗濯を見直すだけで人生が変わる！新・お洗濯メソッド』（KADOKAWA） メディア監修・連載多数。クリーニング師。 【メディア・取材のお問い合わせ】info@heulie.com
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About 平島利恵 | 洗濯研究家・4児ママ社長【Rinenna-リネンナ】
平島利恵 (@laundrychannel) runs a Japanese YouTube channel about laundry care, stain removal and everyday household cleaning. Most of the channel's content is vertical Shorts, typically under a minute, showing soak tests and before-and-after results on towels, bags, shoes and bedding. Per the creator's website, she is a laundry researcher and clinical launderer who founded Heulie and developed the Rinenna soak detergent. Her channel has roughly 23,400 subscribers and a median of about 2,200 views per video.
The audience is estimated to be mostly Japanese-speaking adults, skewing toward women in their late twenties to forties who manage household laundry. Viewer interest appears to center on practical fixes for yellowing, odor and everyday wear rather than entertainment, so commercial intent is moderate. The channel's current output is almost entirely self-promotion for the creator's own detergent range.
Estimated cost for a sponsored integration is $150 to $250 per video, based on a $20 to $35 CPM applied to median views, which compares with the $10 to $30 CPM typical of paid ads. Brands selling laundry care, stain removal or home cleaning products aimed at Japanese households should consider this channel.
Written from 平島利恵 | 洗濯研究家・4児ママ社長【Rinenna-リネンナ】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 平島利恵 | 洗濯研究家・4児ママ社長【Rinenna-リネンナ】 can edit or remove this page at any time.
Questions about
How much does 平島利恵 charge for a sponsored video?
Based on Starbooked's rate rule for Shorts-heavy channels, an estimated sponsored integration costs $150 to $250 per video. This is a modeled estimate from the channel's median views, not a published rate card, so confirm pricing directly with the creator.
What does 平島利恵 post about on YouTube?
The channel posts short laundry demonstrations about stain removal, yellowing, odor, and cleaning bags, shoes, bedding and blankets. Most videos show a soak test and the water afterward. The creator is a laundry researcher who promotes her own Rinenna detergent.
How do I contact 平島利恵 for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and agree on terms through the platform.