Starbooked

Laura Hyvönen

@laurahyvonen8253 · FI · FI

Laura Hyvönen (@laurahyvonen8253) is a lifestyle, beauty, horse and ASMR creator from Kempele, Finland, with about 5,800 subscribers and a median of roughly 3,200 views per video. Her long-form uploads have slowed to none in the last year, last posted in February 2022. Estimated rate is $150 to $250 per sponsored video, with CPM of $20 to $35.

Why brands book Laura

Finnish family and horse lifestyle audience with proven brand integrations since 2018

  • Median of about 3,150 views per video across 112 uploads on a 5,800-subscriber channel
  • Past native integrations with VillaVuokatti, hevari.fi and Hersecret show brands have been featured before
  • Estimated rate of $150 to $250 per video, roughly $20 to $35 CPM, versus typical paid-ad CPM of $10 to $30
Best forlocal Finnish accommodation and travelequestrian productsbeauty and fashion trials
Watch forNo uploads in the last year; the channel is effectively dormant, so confirm activity before booking.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle45%
Beauty25%
Pets20%
Family10%
Formats
long-form vlogs, asmr roleplay, product showcase
Tone
personal, relaxed
Language
FI
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 15 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.6%
Likes and comments per view on recent videos
Audience asks abouthow to do the makeup shownwhere the clothing and products came fromhorse training and show results
Age
40%18-24
40%25-34
15%35-44
5%45+
Gender
80%women
20%men
Countries
Finland90%
🇸🇪 Sweden5%
Other5%
LanguagesFinnish 100%

Commercial

6%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
VillaVuokattihevari.fiHersecretChiquelleJunkyard
Categories promoted
accommodation, horse equipment, fashion, online retail
Affiliate links
Yes

The video 'MY WEEKEND Testissä VillaVuokatti huvila' (2019) states it was made in cooperation with VillaVuokatti.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is lifestyle, horses and family vlogs with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.8k3.2k0

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1711 days ago.

Hei! Pidän yllä lifestyle/kauneus/heppa/ASMR kanavaa yllä! KUKA OLEN? Laura Kempeleestä 24/1998. Opiskelen ratsastuksenohjaajaksi aikuispuolella amiksessa. Harrastan ratsastusta, pelaamista tietokoneella ja videoiden tekemistä. Minulla on ihanat lapset Aslak 05/17 ja vauva 12/21 sekä irlanninurheiluhevonen Mimmi 06/08 🐴 INSTAGRAM ja SNAPCHAT @xoxolare OTA YHTEYTTÄ E-MAIL lamiavitabella98@gmail.com
Laura Hyvönen's own profile description on YouTube

Are you Laura Hyvönen? Claim or remove this profile.

About Laura Hyvönen

Laura Hyvönen runs a Finnish-language YouTube channel from Kempele, Finland, mixing lifestyle vlogs, beauty tutorials, horse riding content and ASMR roleplay videos. Her channel has about 5,800 subscribers and 112 uploads, with long-form videos typically running eight to fifteen minutes. She mainly shows her daily life, her children and her horses, and she posts with a casual, personal tone.

The audience is estimated to be mostly Finnish women in their late teens to mid thirties, though these figures are estimates and not channel analytics. Her past brand work includes a cabin rental integration with VillaVuokatti and product features with hevari.fi, Hersecret and Chiquelle, according to video descriptions. The channel has had no uploads for the last year.

At an estimated $150 to $250 per sponsored video, the rate works out to roughly $20 to $35 CPM, compared with $10 to $30 for paid ads. Brands targeting Finnish family, equestrian or beauty shoppers and comfortable with an irregular posting schedule should consider booking her.

Written from Laura Hyvönen's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Laura Hyvönen can edit or remove this page at any time.

Questions about Laura

How much does Laura Hyvönen charge for a sponsored video?

Based on her median of about 3,150 views, the estimated rate is $150 to $250 per sponsored video, or roughly $20 to $35 per 1,000 views. Her channel has had no recent uploads, so confirm current availability and rates directly before booking.

What does Laura Hyvönen post about on YouTube?

She posts Finnish-language lifestyle vlogs, beauty and makeup tutorials, horse riding and show updates, and ASMR roleplay videos. Her content often features her family and her horse Mimmi.

How do I contact Laura Hyvönen for a brand deal?

Her contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, but she is not currently boosted, so reach out through the unlocked email.

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