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LayerQ - Indie Channel -

@layerq · JP · JA

LayerQ (@layerq), a Japanese indie game channel run by Indie Freaks, makes long Let's Play streams and short Indie Spot introductions covering lesser-known indie titles. The channel has about 53,400 subscribers and a median of roughly 6,000 views per video, uploading several times a week. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book LayerQ

Japanese-language indie game channel with a loyal audience of roughly 6,000 views per video

  • About 53,400 subscribers and a median of 5,988 views per video across the last 30 uploads
  • Roughly 47 uploads in the last 90 days, giving steady visibility for a campaign
  • Estimated $150 to $250 per sponsored video, about $25 to $40 CPM on long-form views, which is above typical $10 to $30 paid ad CPM
Best forPC gaming hardware and peripheralsgame publisher launch campaigns for Japanese audiences
Watch forLong streams mean sponsor mentions may get less attention than a short dedicated segment.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming85%
Business5%
Events10%
Formats
long-form let's play streams, short intro videos, event recaps and live streams
Tone
friendly, casual
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 4 hours for let's play streams, 15 to 30 minutes for recaps

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutwhich indie games are worth buyinghow a specific game plays and whether it is beginner friendlySteam release dates and upcoming indie titles
Age
20%18-24
35%25-34
30%35-44
15%45+
Gender
35%women
65%men
Countries
🇯🇵 Japan95%
🇺🇸 United States2%
Other3%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
indie video games
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Horror and action game streams such as Silver Pines carry fictional violence and gore, but no adult or profane content is evident in titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube53k6k47
X–––

Benchmark score: 55 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest today.

🎮インディーゲームをみんなと観測する場所🎮 インディーゲームをメインに取り扱っているチャンネルです。 ユニークなアイデアが詰まっている/日本語情報が少ない/なかなか他では見られないタイトルの魅力をお伝えしていきます。 専門用語は極力使わないようにしているので、ゲームにあまり詳しくない方も安心して楽しんで見てもらえます! どの動画も"ふつうに"をモットーにしています:D 【メインコンテンツ】 💎 Indie Spot(注目インディーゲームとサッと出会える) 👣 実況シリーズ(ゲームをふつうに遊んでいます) 🪩 ライブ配信 【いつか復活するコンテンツ】 💰️ 98円 Now on Sale!(98円以下で買えるゲームを発掘) 【その他の活動】 「架け橋ゲームズ」や「Fangamer Japan」で6年ほどプレスリリースを書いたり経営に携わったりした後に、「Indie Freaks」を2023年に設立。インディーゲームをより多くの方たちに楽しんでもらうことを目標に、SNS・ブログでの発信や国内外のゲーム会社のサポートをしています! 🏡 https://www.indie-freaks.com/ 📢 https://x.com/Indie_FreaksJP 【ご支援について】 ◆ Patreon クリエイターとサポーターを繋ぐ海外サービスに登録しています。 支援してくださった方に
LayerQ - Indie Channel -'s own profile description on YouTube

Are you LayerQ - Indie Channel -? Claim or remove this profile.

About LayerQ - Indie Channel -

LayerQ is a Japanese-language YouTube channel operated by Indie Freaks, a site that covers indie game sales, releases and news. The channel posts long let's play streams of indie titles such as Silver Pines and Against the Storm, plus Indie Spot introductions and event recaps, usually several uploads per week. Viewers are likely Japanese adults interested in indie games, estimated from content and language, not from platform demographics.

The channel has about 53,400 subscribers and a median of roughly 6,000 views per video. Based on the rate rule, a sponsored integration is estimated at $150 to $250 per video, which compares favorably with paid ads at $10 to $30 CPM. Information about the creator's work at Indie Freaks comes from the website Indie Freaks.

Brands selling PC hardware or publishing indie games for Japanese players may find this channel a good fit for a focused, audience-matched integration.

Written from LayerQ - Indie Channel -'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LayerQ - Indie Channel - can edit or remove this page at any time.

Questions about LayerQ

How much does LayerQ charge for a sponsored video?

Based on a median of about 6,000 views on long-form videos, LayerQ's sponsored integration is estimated at $150 to $250 per video. This is an estimate from the channel's view counts, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does LayerQ post about on YouTube?

LayerQ posts Japanese-language let's play streams of indie video games, short Indie Spot introductions of lesser-known titles, and recaps of events such as Tokyo Game Show. The channel focuses on approachable explanations for players who are not deep gamers.

How do I contact LayerQ for a brand deal?

Contact details for LayerQ unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief and agree on terms there.

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