Lazar Tropynin (@lazartropynin), a colorist and salon owner based in Russia, posts short hair-color and salon-business videos to about 20,400 subscribers, with median views near 1,200. He uploads roughly once a month, mostly Shorts. Sponsored integrations are quoted at $150 to $250 per video.
Professional colorist reaching a Russian-speaking hair-care audience
- About 20,400 subscribers with a median of roughly 1,195 views per video.
- Shorts make up about 66 percent of uploads, with a median runtime of 52 seconds.
- Engagement is low at about 0.56 percent, so reach is modest.
Brand fit report
Content
- Formats
- short vertical clips, before and after transformations, talking-head tips
- Tone
- direct, candid
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; a recent video references the brand ALL only as a former employer.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover hair color, salon operations and industry trends with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Что сложнее открыть или закрыть салон красоты 💇🏻♂️ ? · 947 views
▶Закрыл салон красоты в москве спустя 10 лет 🤦🏻♂️ · 1.2k views
▶Бьюти бизнесу конец в 2026году ? · 544 viewsLast three uploads, latest 269 days ago.
🔴Идейный вдохновитель и владелец салонов красоты @modnaya.kvartira 🔴Колорист, практикующий парикмахер 🔴Обладатель Национальной премии "Профессионал года" 🔴Обладатель премии BeautyPROSvet https://www.instagram.com/lazartropynin/?hl=ru
About Lazar Tropynin
Lazar Tropynin is a Russian colorist and hair salon owner who posts short-form videos about hair color techniques, salon operations and beauty industry trends. According to his website, he is a practicing hairdresser and the founder of the Modnaya Kvartira salons, and he holds the Professional of the Year national award. His channel has about 20,400 subscribers, a median of roughly 1,200 views per video and uploads about once a month, mostly under a minute long. Viewers are estimated to be mostly Russian-speaking women in their late twenties to forties interested in coloring and at-home hair care.
His videos are almost entirely organic, with no sponsorship disclosures found in the last 50 uploads. Sponsored integrations are priced at $150 to $250 per video, which works out to roughly $20 to $35 CPM against median views, compared with typical paid-ad CPMs of $10 to $30.
Hair care and professional beauty brands looking for a credible, technically focused voice among Russian-speaking colorists may find this channel a fit, particularly for product demonstrations.
Written from Lazar Tropynin's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Lazar Tropynin can edit or remove this page at any time.
Questions about Lazar
How much does Lazar Tropynin charge for a sponsored video?
Sponsored integrations are estimated at $150 to $250 per video, based on median views of about 1,200 and a rate of $20 to $35 per 1,000 views. Final pricing depends on format and usage rights.
What does Lazar Tropynin post about on YouTube?
He posts short videos about hair coloring techniques, color corrections, at-home hair care and salon business topics. Most clips are under a minute and feature him speaking directly to camera in Russian.
How do I contact Lazar Tropynin for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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