London Lions Basketball
London Lions Basketball (@ldnlions), a UK channel run by London's professional basketball team, posts EuroCup game coverage, press conferences and behind-the-scenes clips. It has about 13,000 subscribers and a median of 1,460 views per video, with roughly 50 uploads in the last 90 days. Sponsored integrations are priced at $4 to $8 per 1,000 median views, so about $150 to $250 per video.
Reach London basketball fans through an active EuroCup and NBA preseason season
- Median of 1,460 views per video across 1,466 uploads signals a loyal, sport-focused base.
- Roughly 50 uploads in 90 days keeps brand placements visible week to week.
- Shorts make up 44% of recent output, suited to quick product mentions.
Brand fit report
Content
- Formats
- live game broadcasts, post-game press conferences, short vertical highlight clips, behind-the-scenes shorts
- Tone
- energetic, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for shorts, 8 to 12 minutes for long-form
Audience
Commercial
- Brands seen
- SonaclePayablSaily
- Categories promoted
- audio equipment, fintech and payments, travel connectivity
- Affiliate links
- No
The video 'London Lions X Sonacle Headphones!' names Sonacle as the headphone partner, and 'NBA buckets hit different when you're in the Payabl Flow Zone!' names Payabl.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is sports coverage of a professional team; the one quoted line with strong language appears in the video 'This Train is MOVING! All Aboard Lions Fans', which is a coach quote.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 47 / 100
Public rule, same for everyone. How it works.
Recent videos
▶London Lions vs Skyliners Frankfurt LIVE | BKT EuroCup Show · 6.3k views
▶London Lions vs Skyliners Frankfurt - EuroCup Post-game Pres · 388 views
▶LONDON LIONS DROP TO DEFEAT AT HOME AGAINST SKYLINERS | 15.1 · 332 viewsLast three uploads, latest 1 days ago.
This Is London Basketball. Welcome to the official YouTube channel of the London Lions, the capital’s professional basketball team. Founded in 1977, the London Lions represent decades of basketball heritage, carrying the city’s identity from grassroots roots to the European stage. Built on ambition, diversity, and world-class standards, the Lions bring London energy to every game. This channel takes you inside life with the Lions. From EuroCup nights and domestic competition to training, preparation, and moments beyond the final buzzer. You will see player and coach stories, the culture sur
Are you London Lions Basketball? Claim or remove this profile.
About London Lions Basketball
London Lions Basketball is the official YouTube channel of the London Lions, the capital's professional basketball team founded in 1977. The channel posts live EuroCup broadcasts, post-game press conferences, player and coach stories, and many short vertical clips from games, training and travel, including the team's NBA preseason trip to Portland.
The channel has about 13,000 subscribers and roughly 9.6 million lifetime views. Its audience is estimated to be mostly UK-based basketball fans aged 25 to 34, with a majority male viewership, though these figures are estimates and not channel-reported data. Median views sit around 1,460 per video, and about 44% of recent uploads are Shorts.
Brand work so far includes Sonacle headphones and Payabl and Saily partnerships, which were delivered as ad reads and in-game integrations. The estimated sponsorship rate is $150 to $250 per video, which works out to a CPM of roughly $4 to $8 per 1,000 median views on Shorts-heavy output. That is well below the $10 to $30 CPM typical for paid ads, making it a cost-efficient option for sports and local brands that want a dedicated basketball audience. Brands looking for a London sports audience should book this channel.
Written from London Lions Basketball's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. London Lions Basketball can edit or remove this page at any time.
Questions about London
How much does London Lions Basketball charge for a sponsored video?
Based on a median of 1,460 views and a Shorts-heavy catalog, the estimated rate is $150 to $250 per video. The estimate is calculated from the channel's median views, not a published rate card, so confirm pricing directly before booking.
What does London Lions Basketball post about on YouTube?
The channel posts EuroCup and domestic game broadcasts, post-game press conferences, player and coach interviews, training clips and behind-the-scenes content. Many uploads are short vertical clips under a minute long, and some are longer live streams.
How do I contact London Lions Basketball for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before you reach out.
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