LEADER 221 TV
LEADER 221 TV (@leader221tv), a French-registered news channel covering Senegalese and international politics, culture, sport and entertainment. With about 81,000 subscribers and a median of roughly 11,000 views per video, it posts around 50 videos a year, mostly Senegalese news clips and concert coverage. Sponsored integrations are estimated at $150 to $250 for short clips, and $300 to $1,100 for long-form work.
Reaches a Francophone Senegalese news audience with about 11,000 median views per video
- Median of about 11,100 views per video, with a 90th percentile near 33,500 on recent event coverage
- About 50 uploads in the last 365 days, roughly one per week day
- Shorts make up about a third of uploads, useful for quick brand mentions
Brand fit report
Content
- Formats
- news clips, live concert coverage, long-form interviews, short vertical clips
- Tone
- informative, fast-paced
- Language
- French
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for news clips, 8 to 25 minutes for event coverage
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover criminal cases and police custody, such as 'affaire Nourah bah' and 'blanchiment de capitaux', so political and legal news is a regular feature.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 63 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Youssou Ndour chante sa femme Aïda Coulibaly · 3k views
▶Bercy Youssou Ndour,les lutteurs Balla Gaye2,Eumeu Sene,Ama · 14k views
▶Bercy 2026 Youssou Ndour, Viviane Chidid reprend Seven Secon · 34k viewsLast three uploads, latest today.
🔴 LEADER221 Toute l’Actu et + Encore Bienvenue sur la page officielle de Leader221. Retrouvez toute l'actualité sénégalaise et internationale dans le domaine politique, culturel, économique, religieux et social. Nous vous proposons des entretiens exclusifs, Interviews, des reportages et publireportages, des directs et des émissions innovantes. Abonnez-vous! Activez les notifications en cliquant sur la cloche qui apparaît sous chaque vidéo Visitez notre site web: www.leader221.com SUIVEZ nous sur: FACEBOOK 👉 https://www.facebook.com/profile.php?id=100068607822366&mibextid=LQQJ4d TIKTOK 👉 h
About LEADER 221 TV
LEADER 221 TV is a French-registered channel that covers Senegalese and international news across politics, culture, economy, religion and society. It publishes short news clips, interviews and long-form coverage of concerts and public events, with roughly 50 uploads over the past year. Recent output centers on the Bercy concert of Youssou Ndour, along with court cases and sports stories.
The channel reports about 81,000 subscribers and a median of roughly 11,000 views per video. Its audience is likely Francophone and Wolof-speaking viewers in Senegal and the diaspora, though this is an estimate based on titles and language mix rather than verified analytics. Sponsored integrations are not visible in the recent uploads.
Brands seeking Senegal or West African reach at a modest price should consider this channel. At an estimated $20 to $35 CPM, it costs more per view than typical paid ads at $10 CPM, so it suits campaigns valuing trusted local context over raw reach.
Written from LEADER 221 TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LEADER 221 TV can edit or remove this page at any time.
Questions about LEADER
How much does LEADER 221 TV charge for a sponsored video?
Based on a median of about 11,100 views and long-form pricing, an integration is estimated at $150 to $250 for short clips and $300 to $1,100 for longer work. Rates are estimates, not published by the channel, and should be confirmed directly.
What does LEADER 221 TV post about on YouTube?
The channel posts Senegalese and international news clips, interviews, and long-form coverage of concerts and public events. Recent uploads focus on the Bercy concert of Youssou Ndour, court cases, and sports and entertainment stories, mostly in French.
How do I contact LEADER 221 TV for a brand deal?
The channel lists a redaction email and a press contact on its public profile. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.